Content Marketer / Copywriter

Wealth Mastery Academy Sdn Bhd.; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A dynamic educational organization based in Kuala Lumpur is seeking a skilled content creator to develop high-quality content for various platforms, including websites, social media, and email newsletters. The ideal candidate will have a strong understanding of SEO, the ability to engage audiences effectively, and proficiency in analyzing content performance metrics. Collaboration with cross-functional teams to align content with marketing strategies is essential. This role requires creativity and a commitment to staying updated on industry trends.

Qualifications

• Proven experience in content creation across various channels.
• Strong understanding of SEO and ability to implement strategies.
• Skilled in analyzing content metrics to optimize performance.

Responsibilities

• Develop and write high-quality content for multiple platforms.
• Optimize content for search engines to improve organic traffic.
• Engage with audiences through social media and email responses.
• Collaborate with marketing and design teams for content strategy.
• Track and analyze content performance using analytics tools.

Skills

SEO optimization

Content writing

Social media marketing

Audience engagement

Content analytics

Tools

Google Analytics

Job description

Develop and write high-quality content for websites, blogs, social media, email newsletters, product descriptions, press releases, and other marketing materials.

Create engaging content that resonates with the target audience while aligning with the company’s overall marketing strategy and brand voice.

Develop content calendars and ensure timely delivery of content across all platforms.

Collaborate with the marketing and design teams to create visually appealing content, including infographics, videos, and social media posts.

SEO Optimization

Optimize all content for search engines (SEO) to improve organic traffic and search engine rankings.

Conduct keyword research and integrate relevant keywords into content while maintaining natural flow and readability.

Monitor SEO performance and adjust content strategies as needed to improve search engine rankings.

Audience Engagement & Copywriting

Write persuasive, engaging copy that encourages readers to take action (e.g., sign up, buy, share, etc.).

Create content that drives conversions, including landing pages, email campaigns, and call-to-action (CTA) buttons.

Engage with audiences through comments, social media interactions, and email responses, ensuring the brand tone remains consistent.

Social Media Marketing

Develop content for various social media platforms (Facebook, Twitter, LinkedIn, Instagram, etc.) that aligns with the company’s goals and engages followers.

Monitor social media trends and adjust content strategies accordingly to maximize reach and engagement.

Track social media performance metrics and adapt strategies to improve engagement.

Content Analytics & Reporting

Track and analyze the performance of all content across platforms, using tools like Google Analytics, social media insights, and email campaign metrics.

Adjust content strategies based on analytics, trends, and customer feedback to optimize engagement and conversion rates.

Provide regular reports on content performance, including ROI and key performance indicators (KPIs).

Collaboration with Cross-functional Teams

Work closely with the sales, product, and customer service teams to gather insights and ensure content reflects the company’s objectives.

Collaborate with the design team to ensure content is visually appealing and aligned with brand guidelines.

Contribute to brainstorming sessions for campaign ideas, content themes, and creative strategies.

Stay Updated on Content Marketing Trends

Keep up-to-date with the latest trends, best practices, and technologies in content marketing, SEO, and copywriting.

Attend industry webinars, conferences, and workshops to stay informed on emerging trends and tools.