Consumer Product Manager (ID: 681286)

PERSOL; Kuala Lumpur; On-site; MYR 50,000 - 70,000; Full time

Job summary

A marketing firm in Kuala Lumpur is looking for a candidate to prepare and develop marketing plans, recommend sales and advertising activities, and maintain strong public and customer relationships. This role involves gathering market intelligence, tracking brand performance, and analyzing competitors. The ideal candidate should be proactive in strategizing for effective product distribution and maintaining a positive company image.

Responsibilities

• Prepare and develop marketing plans for designated products.
• Recommend sales and advertising activities for product lines.
• Identify appropriate distribution channels and develop strategies.
• Conduct market intelligence and regular market visits.
• Analyze brand performance and recommend corrective actions.
• Survey the market and analyze competitor activities.
• Maintain good relationships with Principals and customers.

Job description

Responsibilities

Reporting to Group Product Team Manager (Ms.Eiko)

To prepare and develop marketing plan for the designated products, agencies and Principals in line with the Company as well as the Principal’s objectives

To constantly develop and recommend appropriate sales and advertising and promotional activities for the designated product lines, agencies or Principals

To identify the appropriate channels of distribution for each and every product lines and draw up penetration strategies to gain their support

To gather market intelligence and conduct regular market visits

To track and analyze brand performance and brand health through in-market sales. Recommend corrective actions to address areas of concerns

To constantly survey the market and analyze the competitor’s activities and new entrants

To maintain good public relationship with Principals as well as ensuring excellent customer relationship and rapport in order to achieve and maintain a high level of the Company’s image