Bachelor’s degree in Marketing, Business, Communications, Advertising, or a related field.
Minimum 3–5 years of experience in account management, client servicing, or project management—preferably within the automotive, advertising, or digital marketing industry.
Experience working with automotive brands, dealerships, or distributors is a strong advantage.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, Advertising, or a related field.
- Minimum 3–5 years of experience in account management, client servicing, or project management—preferably within the automotive, advertising, or digital marketing industry.
- Experience working with automotive brands, dealerships, or distributors is a strong advantage.
- Require mandarin speaker
Responsibilities
Client Relationship Management
- Act as the main point of contact for automotive clients including dealerships, distributors, brands, and aftersales service centers.
- Build and maintain strong relationships with key decision-makers (GMs, Marketing Heads, Sales Managers).
- Understand clients’ sales targets, model launch cycles, seasonal promotions, and market challenges.
- Conduct regular review meetings to discuss campaign performance, challenges, and upcoming opportunities.
Campaign & Project Management
- Manage end-to-end execution of automotive marketing campaigns (digital ads, lead-generation campaigns, showroom events, test-drive activations, brand launches).
- Coordinate with creative, digital, media buying, production, and event teams to ensure timely delivery.
- Oversee campaign timelines, content approvals, revision cycles, and quality checkpoints.
- Ensure all deliverables comply with automotive brand CI and corporate guidelines.
Lead Generation & Sales Support
- Work with clients to define lead targets and optimize campaigns for conversions (test drives, bookings, service appointments).
- Monitor lead quality and follow-up processes with dealership sales teams.
- Track key performance metrics such as CPL, CPB, test-drive rate, conversion rate, and ROI.
- Recommend data-driven improvements to increase showroom traffic and sales performance.
Market & Competitor Insights
- Stay updated on automotive market trends, competitor activities, new model launches, promotions, and pricing strategies.
- Provide insights to guide strategy, messaging, and campaign direction.
- Analyze industry data and consumer behavior throughout the automotive purchasing journey.
Budget & Account Management
- Manage client budgets for media, production, and event activities.
- Prepare quotations, proposals, campaign plans, and billing documentation.
- Track budget utilization and ensure profitability for each client account.
Reporting & Analytics
- Provide weekly and monthly reports with detailed analysis of campaign performance, lead metrics, and media effectiveness.
- Use analytics tools such as Meta Ads Manager, Google Analytics, and CRM dashboards to evaluate results.
- Present strategic recommendations for campaign optimization and next steps.
Cross-Functional Coordination
- Liaise with creative, social media, media buying, performance marketing, and event teams.
- Ensure internal teams clearly understand client expectations and brand direction.
- Manage feedback loops and ensure seamless execution across departments.
Client Retention & Upselling
- Identify opportunities to upsell additional services (video production, influencer campaigns, SEO/SEM, social retargeting, showroom events).
- Build long-term partnerships by consistently delivering strategic value.
- Support new business pitches and proposal development for automotive clients.
Quality Control
- Review all creative assets (visuals, copywriting, videos) to ensure accuracy, brand alignment, and compliance.
- Maintain high execution standards, particularly for premium automotive brands.
Benefits
- Annual Leave
- Medical and Hospitalisation Leave
- EPF / SOCSO / PCB