Chief Executive Officer (FMCG)

Randstad; Kuala Lumpur; On-site; MYR 300,000 - 400,000; Full time

Job summary

A leading recruitment firm is seeking a seasoned executive to oversee sales, marketing, and exports with full P&L accountability. The ideal candidate will have a robust FMCG background with at least 15-20 years of leadership experience, including 5 years in a CEO or similar role across multiple markets. Responsibilities include meeting financial goals, executing marketing strategies, and driving new product development. This position is located in Kuala Lumpur, Malaysia and is a critical role for driving business growth.

Qualifications

• Minimum 15-20 years of leadership experience in the FMCG industry.
• 5+ years as a CEO, Managing Director, or General Manager.
• Strong track record in driving profitable growth.

Responsibilities

• Meet or exceed annual and mid-term financial goals.
• Execute integrated marketing strategies for brand enhancement.
• Lead new product development efforts to maintain relevance.

Skills

Leadership experience in FMCG

Commercial acumen

Operational excellence

Education

Bachelor's Degree in Business, Marketing, or related field

MBA or equivalent postgraduate qualification

Job description

Randstad is collaborating with a long standing key FMCG player in Malaysia. Our client holds a distinct market position of being one of South East Asia's fully integrated providers that offers a complete portfolio.

This role reports directly to the Group CEO. The role oversees Sales, Marketing and Exports and holds full P&L accountability for multiple key markets.

Responsibilities

• Consistently meet or exceed all annual and mid-term financial goals, focusing on driving revenue growth, optimizing profit margins, and strengthening cash flow as outlined in strategic business plans.
• Execute integrated marketing strategies that maximize return on investment (ROI), significantly strengthen brand value, and ensure strict alignment with all international brand guidelines.
• Lead continuous new product development (NPD) efforts to maintain portfolio relevance, capture consumer interest, and secure the foundation for sustained long-term growth.
• Aggressively expand the export footprint into new and emerging international territories, effectively utilizing current business partnerships to unlock incremental market growth.
• Uphold the highest standards of corporate governance and financial discipline, ensuring full and continuous compliance with all legal, statutory, and internal company policies.

Qualifications

• Minimum 15-20 years of leadership experience in the FMCG industry. At least 5 years as a CEO, Managing Director, or General Manager overseeing multiple markets.
• Strong commercial and operational acumen with proven track record in driving profitable growth.
• Bachelor's Degree in Business, Marketing, or related field; MBA or equivalent postgraduate qualification preferred.