Channel Marketing (Consumer Electronics)

Samsung; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading consumer electronics company is seeking a Channel Marketing professional in Kuala Lumpur, Malaysia. The role involves planning and executing launch plans, ensuring compliance with retail standards, and collaborating with various teams to enhance in-store visibility. Candidates should possess a bachelor's degree in marketing or a related field, and have 2-5 years of relevant experience in retail or trade marketing. Strong analytical skills and proficiency in Microsoft Excel are required.

Qualifications

• 2–5 years of relevant experience in retail, channel, or trade marketing.
• Strong understanding of retail execution and POSM development.
• Proficient in Microsoft Excel, capable of data visualization.

Responsibilities

• Plan and execute Local Launch Plans in alignment with the strategy.
• Set and monitor Retail Index Standards to ensure compliance.
• Collaborate with teams to deliver impactful in-store visibility.

Skills

Retail execution

Merchandising best practices

Data analysis

Cross-functional collaboration

Microsoft Excel

Education

Bachelor’s degree in marketing or related discipline

Job description

Channel Marketing (Consumer Electronics)

Responsibilities

• Plan and execute Local Launch Plans (NPD) in alignment with the 4R strategy – Right Store, Right Product, Right Display, and Right Execution.
• Set, monitor, and review Retail Index Standards (RIS) to ensure full compliance with store display guidelines.
• Develop and adapt BTL POSM and merchandising standards consistent with the brand’s identity and retail strategy.
• Collaborate cross-functionally with Creative Agencies, Innovation, and HQ teams to deliver impactful in-store visibility and communication campaigns.
• Define SKU focus and product mix strategies to drive growth across key accounts and channels.
• Identify and plan store segmentation, upgrades, and resource allocation to enhance in-store experience and sales potential.
• Leverage retail data and market insights to identify opportunities, optimize product visibility, and improve launch effectiveness.
• Track and analyze sell-out performance of new launches; recommend and implement timely corrective actions.
• Lead MDF budget planning, ensuring accurate forecasting, tracking, and timely approvals.
• Partner closely with Sales, Product Marketing, and Field Operations teams to ensure seamless and on-time retail execution.
• Align all retail activities with the annual marketing calendar to maximize campaign synergy and market impact.

Requirements

• Bachelor’s degree in marketing, Business Administration, or a related discipline.
• 2–5 years of relevant experience in retail, channel, or trade marketing within FMCG, consumer electronics, or related industries.
• Strong understanding of retail execution, merchandising, and POSM development best practices.
• Proven ability to analyze and interpret retail data to derive actionable insights and strategies.
• Proficient in Microsoft Excel (intermediate to advanced level) and capable of basic data visualization and statistical analysis.
• Excellent analytical, organizational, and cross-functional collaboration skills.
• Detail-oriented, proactive, and capable of managing multiple projects under tight timelines.
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