Business Development Manager

Dessert Captain Sdn Bhd; Shah Alam; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading hospitality company in Shah Alam is seeking a Business Development Manager to drive franchise growth and oversee feasibility studies. The successful candidate will lead negotiations with potential franchisees and ensure alignment between business development and operational capabilities. You will need a minimum of 5 years in business development, ideally within the franchise sector. Strong negotiation and market analysis skills are essential, along with a commitment to fostering a team-oriented culture.

Benefits

Incentives and awards

Training and development programs

Qualifications

• Minimum of 5 years in a business development role.
• Experience in franchise management is highly desirable.
• Strong ability to evaluate financial and operational feasibility.

Responsibilities

• Own and drive franchise growth roadmap.
• Lead negotiations and deal closures for franchise agreements.
• Monitor market saturation and risks to sustainable growth.
• Establish and maintain standards for franchise processes.

Skills

Business development experience

Sales experience

Franchise management

Negotiation skills

Market analysis

Job description

Own and drive the franchise growth roadmap.

New franchise acquisition with the expansion of existing franchise outlets.

Monitor market saturation risks to ensure sustainable growth.

Lead high-level franchise negotiations and deal closures

Evaluate and qualify potential investors and owner-operators.

Approve final commercial structures in line with company policies.

Make decisive judgments to reject unsuitable franchisees or locations.

Maintain strong relationships with all key franchisees (FO).

Serve as the escalation point between franchisees (FO) and HQ.

Support feasible expansion initiatives for franchisees (FO).

Drive long-term franchisee (FO) retention and confidence in the brand.

4. Feasibility & Decision Ownership

Oversee all feasibility studies, including location, financial, and operational assessments.

Ensure feasibility assumptions reflect practical execution realities.

Provide final Go / Adjust / No-Go recommendations to the CEO.

5. Cross-Functional Alignment

Ensure business development commitments align with operational capability, training capacity, central kitchen supply, financial guidelines and etc.

Prevent misalignment between sales promises and delivery capabilities.

6. Governance & Standards

Establish and maintain standards for franchise pitch decks, feasibility templates, and approval processes.

Identify and terminate weak initiatives early.

Safeguard brand integrity at all times.

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Your application will include the following questions:

• How many years of business development experience do you have?
• Do you have experience in a sales role?
• Are you willing to travel for this role when required?

Hospitality & Tourism 101-1,000 employees

We believe in a people-oriented business which must be generally experienced in our company.

We must ensure our employees' contentment in their jobs while sustaining fairness in every aspect in our partnership.

We believe in creating a family-like environment for our employees where every one of them is respected, well taken care of and appreciated.

Our employees deserve to be recognized and rewarded, thus we must constantly empower them through incentives, awards and advancement.

In order to uphold our culture, we must build up our employees with our beliefs though proper training and development.

What can I earn as a Business Development Manager