Business Development Manager

NSW Automation Sdn Bhd; Seberang Perai; On-site; MYR 180,000 - 220,000; Full time

Job summary

A leading automation solutions provider located in Malaysia is seeking a Strategic Market Development Leader. This role involves driving enterprise-level business development initiatives, managing high-level client engagement, and leading cross-functional teams to align strategic goals with operational execution. Candidates should have over 10 years of experience in market development, strong skills in business development, and the ability to foster relationships with C-level stakeholders. Excellent leadership and strategic planning skills are essential for this position.

Qualifications

• 10+ years of experience in market development or related roles.
• Proven track record in managing C-level relationships and partnerships.
• Strong understanding of automation technologies and industry trends.

Responsibilities

• Drive business development initiatives and market growth strategies.
• Manage client relationships and engagement with C-level stakeholders.
• Lead cross-functional collaboration to ensure business execution.

Skills

Business development

Strategic planning

Client engagement

Cross-functional leadership

Market analysis

Education

Bachelor's degree in Business or related field

Advanced degree preferred

Tools

CRM systems

Presentation software

Market research tools

Job description

1. Strategic Market Development & Growth Leadership:

• Drive enterprise-level business development initiatives aimed at penetrating high-potential industries, regions, and customer segments.
• Shape and lead NSW’s market-entry, expansion, and growth strategies with a focus on long-term value creation.
• Identify and evaluate strategic business opportunities by integrating macro market trends, emerging technologies, and customer innovation roadmaps.
• Lead or support cross-functional initiatives, ensuring milestones are met on time and aligned with strategic goals.

2. High-Level Client Engagement & Strategic Account Management:

• Serve as the principal relationship owner for key clients, managing C-level and senior stakeholder relationships.
• Strengthen NSW’s position as a long-term solution partner by offering personalized business foresight, relationship continuity, and innovation alignment.
• Develop executive-level communication strategies and engagement models that foster deep collaboration, trust, and client advocacy.
• Lead and support customer-specific proof-of-concept (PoC), pilot implementations, and prototype evaluation, ensuring technical feasibility, process integration, and alignment with customer objectives.
• Provide comprehensive technical consultation across pre-sales and post-sales business stages, ensuring customers receive tailored, fit‑for‑purpose solutions that meet both operational requirements and long-term business goals.

3. Solution Strategy and Commercial Structuring:

• Architect strategic, customer‑specific solutions by aligning NSW’s capabilities with client objectives, industry challenges, and value‑driven outcomes.
• Lead or oversee proposal development, commercial model design, and partnership structures in collaboration with Business Development Engineers and other internal teams.
• Ensure commercial viability, risk mitigation, and alignment to NSW’s financial and strategic objectives across all go‑to‑market activities.

4. Cross-Functional Leadership & Execution Oversight:

• Orchestrate cross‑functional collaboration among Sales, Product, Engineering, Operations, and Finance to ensure aligned business execution.
• Lead cross‑departmental business solution taskforces for strategic accounts or innovation projects to ensure customer expectations are met with operational excellence.
• Champion stakeholder alignment to streamline internal resource mobilization, project prioritization, and execution velocity.
• Conduct high-level competitive landscape mapping, customer behavior studies, and emerging industry analysis to inform strategic positioning and solution development.
• Anticipate market shifts and proactively identify whitespace opportunities to support NSW’s long‑term growth.
• Assess and evaluate the feasibility of proposed solutions—including new products, features, or service offerings—from technical, financial, and operational perspectives to support informed, data‑driven business decisions. Ensure each initiative aligns with NSW’s strategic goals, delivers tangible customer value, and meets evolving market and operational requirements.
• Generate and present business cases to support new service offerings, market positioning shifts, or partnership initiatives.

6. Strategic Partnerships and Ecosystem Development:

• Identify and develop strategic alliances or partner networks (e.g., industry leaders, solutions providers, supply chain contributors, and academic institutions) to enhance NSW’s value proposition.
• Leverage third‑party collaboration to expand capability bandwidth, improve delivery speed, and enhance solution completeness.

7. Customer‑Centric Solution Positioning & Influence Building:

• Translate NSW’s technical capabilities into compelling business value narratives tailored to various audiences—including C‑suite, engineering, and operations teams.
• Develop and deliver persuasive proposals, technical presentations, whitepapers, and solution briefings to support business development and strategic sales engagements.
• Champion NSW’s solution value at executive briefings, roundtables, innovation days, industry conferences, and tradeshows to strengthen brand credibility and drive thought leadership.
• Engage directly with customers and stakeholders to gather feedback, understand evolving needs, and align solutions with market demand.
• Continuously refine customer engagement strategies to foster deeper relationships, improve retention, and uncover future growth opportunities.
• Own the strategic opportunity pipeline across identified verticals and key accounts, ensuring pipeline health and revenue predictability.
• Drive deal velocity by addressing strategic blockers, accelerating decision timelines, and ensuring seamless collaboration between business and technical teams.
• Review and approve high‑value proposals, pricing structures, and contractual terms to safeguard commercial sustainability and value realization.

9. Brand & Thought Leadership Representation:

• Act as a brand ambassador at global and regional tradeshows, conferences, and public forums.
• Collaborate with the Marketing and Marcom team to shape strategic content and campaign direction aligned with customer acquisition goals.
• Develop high impact messaging that positions NSW as a category leader in fluid dispensing automation.

10. Internal Capability Development & Knowledge Cultivation:

• Drive organizational readiness by embedding strategic market insights, customer narratives, and best practices into internal knowledge systems.
• Mentor and guide Business Development Engineers, supporting skill development in technical solutioning, commercial strategy, and client engagement.
• Foster a high‑performance, insight‑led culture that aligns with NSW’s customer‑first, innovation‑driven vision.

11. Regulatory, Contractual, and Compliance Leadership:

• Oversee regulatory implications of strategic engagements and ensure compliance across commercial, legal, and technical touchpoints.
• Liaise with internal legal and finance teams to ensure that all client agreements, NDAs, or partner contracts support NSW’s risk posture and policy standards.
• Ensure all business initiatives comply with relevant industry regulations and standards.
• Stay informed about changes in regulatory landscapes to maintain NSW’s competitive edge.

12. Performance Monitoring & Strategic Reporting:

• Define strategic KPIs across sales pipeline, market development, account expansion, and customer success metrics.
• Actively identify areas for improvement and implement changes to enhance overall performance.

13. Training and Documentation:

• Develop and deliver comprehensive training programs to enhance technical proficiency across stakeholders.
• Present high‑level progress reports to senior leadership, offering insights into business health, opportunity risk, and emerging market movements.
• Lead quarterly business reviews (QBRs) with strategic clients and internal teams to ensure alignment and performance accountability.

14. Ongoing Strategics’ Learning and Market Evolution Adaptation:

• Stay ahead of global business trends, automation technologies, and industry disruptions that impact client environments and NSW’s competitive position.
• Share future‑facing insights that enable NSW to proactively innovate, adapt, and outperform in the evolving market landscape.