Business Development Manager

Private Advertiser; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A marketing service agency is seeking an experienced Business Development Manager to drive revenue growth and acquire new clients in Kuala Lumpur. This role involves identifying opportunities, managing client relationships, and leading proposal development. The ideal candidate should have 3-5 years of experience in business development within marketing or advertising, strong communication skills, and a solid understanding of the digital marketing landscape. Excellent negotiation skills and the ability to work independently are essential.

Qualifications

• 3–5+ years’ experience in Business Development / Sales within Marketing or Advertising.
• Strong network within marketing, brand owners, or SMEs.
• Ability to work independently with minimal supervision.

Responsibilities

• Identify new business opportunities in digital marketing and advertising.
• Develop tailored proposals aligned with client objectives.
• Lead proposal creation and pitch presentations.
• Achieve monthly and quarterly sales targets.
• Negotiate contracts and project fees.

Skills

Commercial acumen

Excellent communication skills

Understanding of digital marketing services

Negotiation skills

Presentation skills

Target-driven personality

Education

Bachelor’s degree in Business, Marketing, or related field

Job description

We are seeking an experienced Business Development Manager to drive revenue growth, acquire new clients, and expand market presence for our marketing service agency. You will play a key role in identifying opportunities, developing client relationships, and closing deals across digital marketing, branding, creative solutions, and integrated marketing campaigns.

This role requires strong commercial acumen, excellent communication skills, and a solid understanding of the marketing ecosystem in Malaysia and the APAC region.

1. New Business Acquisition

Identify and pursue new business opportunities across digital marketing, social media, creative, branding, and advertising services.

Build and maintain sales pipelines, ensuring consistent deal flow.

Conduct prospecting via LinkedIn, email outreach, networking events, and industry platforms.

2. Client Relationship Management

Meet with clients to understand their marketing needs, business challenges, and budget.

Develop tailored proposals and pitches aligned with client objectives.

Build long-term trusted relationships with key decision-makers.

3. Proposal Development & Pitching

Lead proposal creation, pricing strategy, and pitch presentations.

Work closely with internal teams (creative, digital, strategy, media buying, social marketing) to craft compelling client solutions.

4. Market Research & Strategy

Analyse competitors, industry trends, and customer insights to refine BD strategies.

Identify growth opportunities in new sectors (e-commerce, F&B, fintech, beauty, lifestyle brands, etc.).

5. Revenue Management

Achieve monthly and quarterly sales targets.

Negotiate contracts, retainers, and project fees.

Provide accurate forecasts to management.

6. Cross-Functional Collaboration

Work with marketing teams to build BD collaterals and case studies.

Support internal product/service development based on market needs.

Bachelor’s degree in Business, Marketing, Communications, or related field.

3–5+ years’ experience in Business Development / Sales within Marketing, Advertising, Digital Media, or Creative Agency.

Strong understanding of digital marketing services (social media, paid ads, SEO, content, branding, creative).

Excellent communication, negotiation, and presentation skills.

Proven ability to close deals and hit revenue targets.

Strong network within marketing, brand owners, SMEs, or corporate clients is a plus.

Proactive, ambitious, and target-driven personality.

Ability to understand client pain points and convert them into solutions.

Relationship building with media, influencers, and marketing decision-makers.

Ability to work independently with minimal supervision.

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years of business development experience do you have?
• How many years of digital marketing experience do you have?
• Do you have experience in a sales role?
• How would you rate your Mandarin language skills?
• How would you rate your English language skills?