Business Development Associate (Lead Generation) Australian Market

Marcus Evans; Kuala Lumpur; On-site; MYR 40,000 - 50,000; Full time

Job summary

A global business marketing firm is seeking a Business Development Associate focusing on lead generation for the Australian market in Kuala Lumpur. The role demands strong research, writing, and analytical skills, with a bachelor's degree preferred. Responsibilities include identifying decision-makers, building contact lists, and achieving sales targets. Candidates should have 1-2 years of experience in marketing or sales and be comfortable in English-speaking contexts. In return, a competitive salary and comprehensive training are offered.

Benefits

Attractive basic salary and commission package

Medical benefit package

Comprehensive induction training

Promotion opportunities

Qualifications

• 1-2 years of experience in marketing or sales.
• Ability to operate in an English-speaking environment.
• Background in a corporate sales environment is advantageous.

Responsibilities

• Identify and research decision-makers in senior positions.
• Build targeted contact lists using CRM tools.
• Write outreach campaigns to generate inquiries.
• Meet weekly and monthly sales goals.
• Maintain high data quality in the contacts database.
• Collaborate effectively with sales professionals.

Skills

Research skills

Writing skills

Analytical skills

Computer literacy

Attention to detail

Education

Recognised bachelor’s degree in any discipline

Tools

CRM tools

Microsoft Office

Job description

Business Development Associate (Lead Generation)_Australian Market

Marcus Evans, founded in 1983, is a global business intelligence and event marketing company, with 49 offices in 20+ countries.

For more than 25 years the world’s leading organisations have relied on Marcus Evans Conferences to provide the strategic business insights they need to sustain a competitive advantage. Leveraging a truly global portfolio of over 300 annual events showcase the real-world strategies and solutions our clients are implementing within their businesses right now to overcome some of today’s most pressing business challenges across all sectors.

We are looking for driven, enthusiastic, and passionate professionals to join our Conference Division as Business Development Executives. The right candidates for this role have a real talent in both research and writing and are determined to be a key part of a successful and growing team. There will be a strong collaboration with our sales team as this is not an accounting role, it is an account and business development role. A strong grasp of and ability to operate in an English-speaking environment is essential to be successful in the role.

View some of our most recent conferences here https://www.marcusevans.com/conference

This is an in-person role located in our Kuala Lumpur Regional Headquarters.

Key Responsibilities

• Identifying Decision-Makers: Research and identify individuals in senior positions (e.g., CEOs, CFOs, Directors) who align with the summit theme and objectives.
• Building Contact Lists: Utilize CRM tools, databases, and online platforms (e.g., LinkedIn) to create targeted prospect lists.
• Writing targeted outreach campaigns that will deliver high quality inbound inquiries.
• Meeting weekly and monthly goals and KPIs.
• Build and maintain the data quality of our contacts database.
• Effective collaboration with leading Sales Professionals across Australia.

Qualifications

• Recognised bachelor’s degree in any discipline, preferably Marketing/Business Administration.
• 1-2 years of experience in marketing or sales.
• A strong grasp of and ability to operate in an English-speaking environment is essential to be successful in the role.
• Background in a corporate sales environment is considered an advantage.
• Strong analytical skills and attention to detail.
• Computer Literate and proficiency in Microsoft Office applications.
• Attractive basic salary and commission package.
• Medical benefit package.
• Central location with proximity to MRT & LRT.
• Comprehensive induction training, ongoing mentoring, and continuous on-the-job training & development.
• Promotion up the ranks is achievable with consistently high performance.
• Professional work environment.

We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need.

#LI-Onsite

Today, we stand as one of the world’s leading sports, entertainment and business information providers. We deliver intelligent and strategic information, as well as experiences worth remembering, to forward-thinking companies at more than 1000 events globally each year. We’re located in almost 50 countries worldwide and currently employ more than 3,000 people. Our mission, vision and values guide our organisation to succeed every day.

Your mission is to provide our clients with the information and insights they need to sustain their competitive advantage. By joining us, you’ll be part of a threefold vision focused on delivering innovative products and services, earning client respect, and contributing to client business success.

Please click on APPLY to go to our Careers page for more information.

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