Brand Partnership Marketing

Samsung; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading global brand is seeking a professional in OOH strategy and planning in Kuala Lumpur. The role involves leading the development and execution of outdoor advertising strategies, managing OOH campaign execution, and ensuring brand governance compliance. Candidates should possess at least 5-8 years of relevant experience, a bachelor’s degree in a related field, and strong stakeholder management skills. Join a prestigious company that values quality and innovation in branding.

Qualifications

• 5–8 years of experience in OOH, media planning, or integrated marketing in a multinational environment.
• Strong understanding of OOH formats, production processes, and media landscapes.
• Proven experience with global brand guidelines and approval processes.

Responsibilities

• Lead development and execution of OOH strategy aligned with global marketing.
• Manage end-to-end execution of OOH campaigns, ensuring quality.
• Build brand partnership strategies aligned with marketing goals.

Skills

Stakeholder management

Communication skills

Attention to detail

Education

Bachelor’s degree in Marketing, Communications, Advertising

Job description

OOH Strategy & Planning

• Lead the development and execution of Samsung’s OOH strategy in line with global marketing objectives.
• Review existing and proposed OOH sites to identify opportunities for optimisation, consolidation, and strategic expansion.
• Evaluate site relevance, formats, reach, and visibility to maximise impact and cost efficiency.
• Support annual and campaign-based OOH planning, including budget optimisation and site prioritisation.

OOH Execution & Operations

• Manage end-to-end OOH execution, including briefing, site booking, creative adaptation, production, installation, and post-campaign review.
• Work closely with marketing, media agencies, landlords, and vendors to ensure timely, accurate, and high-quality executions.
• Conduct site inspections and quality checks to ensure installations meet Samsung’s premium brand standards.

Governance & Brand Alignment

• Build partnership frameworks, value propositions, and execute brand partnership strategies aligned with overall marketing and business goals.
• Ensure all partnerships align with brand guidelines, positioning, and governance standards.
• Manage approvals, legal compliance, and risk assessment related to partnerships.
• Ensure adherence to internal governance processes and external regulatory requirements.
• Identify potential brand partners, platforms and collaborations that enhance brand relevance and reach.

Job Requirements

• Bachelor’s degree in Marketing, Communications, Advertising, or related fields.
• 5–8 years of experience in OOH, media planning, brand governance, or integrated marketing, preferably within a multinational or premium brand environment.
• Strong understanding of OOH formats, production processes, and media landscapes.
• Proven experience working with global brand guidelines and multi-layer approval processes.
• Strong stakeholder management and communication skills.
• High attention to detail with a strong sense of brand consistency and quality control.