Brand Offline Expansion Lead

Smells Good Holdings Sdn Bhd; Kuala Lumpur; Hybrid; MYR 80,000 - 110,000; Full time

Job summary

A dynamic personal care company in Kuala Lumpur seeks a Brand Offline Expansion Lead to manage retail operations and drive growth. You will be responsible for P&L management, lead store expansions, and inspire your team to deliver results. The role offers a hybrid work environment, flexible hours, and various employee perks such as performance bonuses and health benefits, making it an enticing opportunity for motivated leaders.

Benefits

Hybrid Work

Flexible Hours

Quarterly Performance Bonuses

Health & Wellness Benefits

Fashion and grooming perks

Tech Perks: Apple Macbook

Monthly Freebies

Continuous Learning

Home Sweet Home benefit

Qualifications

• Hands-on retail leader with strong commercial acumen.
• Proven track record in managing P&L and driving store sales.
• Strong people leader who can hire, train, and inspire.
• Fluent in English and 中文.

Responsibilities

• Lead offline expansion proposals and store scouting.
• Plan, monitor, and replenish retail stocks effectively.
• Collaborate with Marketing on setups and events.
• Ensure smooth operational workflows and staff training.

Skills

Commercial acumen

Retail leadership

Operations management

Visual merchandising

People management

Retail compliance knowledge

Fluency in English

Fluency in 中文

Job description

About Us

Smells Good Holdings Sdn Bhd is a local personal care company, home to Bath Garden, known for premium affordable scented body care products (available on TikTok, Mr DIY, and Watson), and Love Maya, offering island‑inspired scented body care.

Bath Garden: www.tiktok.com/@bathgarden.my

Love Maya: www.instagram.com/lovemaya.my / www.lovemaya.co

Position

Brand Offline Expansion Lead – run our stores like your own business, balancing operations, people, and numbers. You’ll take charge of retail P&L, expansion, inspire teams, optimise sales, and bring our brand to life in every offline activation.

Responsibilities

• Retail
  • Lead offline expansion proposals, new store scouting, feasibility assessment, and cost projection.
  • Work with the Commercial Strategy Lead to plan retail mechanics, activations, stock forecasts, and compensation schemes.
  • Plan, monitor, and replenish retail stocks; coordinate with Logistics to ensure timely delivery.
  • Collaborate with Marketing on VM arrangements and ensure smooth setup and dismantle for new launches or retail refresh.
  • Act as the main PIC with mall management for approvals, deliverables, events, and operational issues.
  • Manage manpower planning, onboarding, training, and overall team morale (HR handles full‑time recruitment, Offline Ops involved in interview and approval).
  • Ensure all retail staff receive accurate campaign info, mechanics, and updates on time.
  • Ensure smooth operation (scent devices, testers, tools, and store assets are functioning and well‑maintained).
• Additional POS (Watsons, DIY, Pop‑up)
  • Plan and manage in‑store promoter placement at distribution points to strengthen brand visibility, enhance customer engagement, and uplift sales performance.
  • Oversee sales operations for pop‑ups and partner events, including hiring and training part‑timers, coordinating with logistics for stock replenishment, and ensuring smooth on‑ground sales execution.
  • Work closely with Key Account, Marketing, and Logistics teams to ensure POSM, VM, stock levels, and promo mechanics are executed accurately across all partner outlets and pop‑up locations.

Required Skills

• Hands‑on retail leader with strong commercial acumen and common sense in numbers.
• Proven track record in managing P&L and driving store sales.
• Sharp eye for operations, visual merchandising, and customer experience.
• Strong people leader who can hire, train, and inspire a high‑performing team.
• Familiar with retail compliance and Malaysian retail practices.
• Organized and dependable – you keep schedules, SOPs, and reports in order without skipping a beat.
• Fluent in English and 中文 – able to guide frontline staff and communicate with HQ and partners.
• Willing to be based in HQ, and able to travel to different store locations when needed.

Top Reasons to work with Smells Good

• Hybrid Work: Enjoy the flexibility of working from home 2 days a week
• Flexible Hours: No strict 9 to 6, just deliver amazing results
• Quarterly Performance Bonuses: Get rewarded for your hard work
• Health & Wellness Benefits: Access Classpass, therapy sessions, and more to keep you fit and happy
• Look Good, Feel Good: Fashion, hairstyling, and grooming perks to keep you looking fresh
• Tech Perks: Apple Macbook
• Monthly Freebies: Receive FREE company products every month to enjoy and share with friends/family
• Continuous Learning: Benefit from educational support to enhance your skills and grow your career
• Home Sweet Home: Receive RM10,000 when you purchase your first house

Join a vibrant, dynamic team that values creativity, flexibility, and personal growth. Be part of a company where your contributions make a real impact!