Brand Manager (Consumer Healthcare)

Sun Pharma; Kuala Lumpur; On-site; MYR 80,000 - 100,000; Full time

Job summary

A leading pharmaceutical company in Malaysia is seeking a Brand Manager to spearhead the brand building and market execution for OTC and wellness brands. This role involves strategic development and hands-on execution, focusing on growth across channels and collaboration with various teams. The ideal candidate will have a degree in Marketing or related fields and substantial experience in brand management within consumer-driven industries. This position offers significant visibility in a fast-growing organizational context.

Qualifications

• 5 - 8 years of marketing experience in consumer-driven industries.
• Formal training in digital marketing or brand management is an advantage.
• Expertise in new product launches and demand planning.

Responsibilities

• Lead GTM planning for new brands in Malaysia.
• Develop and execute integrated marketing plans.
• Manage creative agencies to optimize campaign performance.
• Collaborate with cross-functional teams for product launches.

Skills

Brand management

Integrated marketing campaigns

Cross-functional collaboration

Agency management

Education

Bachelor’s degree in Marketing, Business, Pharmacy, or Life Sciences

Job description

An opportunity to be a founding member of Sun Pharma’s Consumer Healthcare business in Malaysia and play a pivotal role in building brands from the ground up. The role offers high visibility, end-to-end ownership, and the chance to shape strategy, processes, and culture in a fast-growing consumer health platform backed by a strong pharmaceutical legacy. The successful candidate will gain broad exposure, accelerated learning, and meaningful impact as the business scales.

Role

The Brand Manager will lead end-to-end brand building and go-to-market execution for OTC and wellness brands in Malaysia. This role combines strategic brand development with hands-on execution, driving growth across channels while collaborating with cross-functional teams to build a new Consumer Healthcare business.

Responsibilities

1) Brand Launch & Portfolio Development

Lead end-to-end go-to-market (GTM) planning for new OTC and wellness brands, including brand positioning, claims, packaging, pricing, and launch execution tailored to the Malaysian market.

Own brand P&L and ensure strong execution across all consumer touchpoints.

2) Marketing & Growth Execution

Develop and execute integrated omnichannel marketing plans across pharmacy, e-commerce, social/digital, and medical channels.

Manage creative, media, and digital agencies to deliver cohesive campaigns and track performance metrics to optimize ROI.

3) Commercial & Category Leadership

Drive brand growth through strong demand planning, A&P management, distribution support, and post-launch performance reviews.

Monitor consumer, category, and competitor trends to identify innovation and growth opportunities while balancing brand equity with commercial impact.

4) Cross-Functional Collaboration

Work closely with regulatory, supply chain, quality, finance, and medical teams to ensure compliant and timely product launches.

Lead project alignment meetings and clearly communicate brand priorities and timelines across functions.

Act as a core member of the Consumer Healthcare founding team, helping to establish brand processes, agency partnerships, internal workflows, and marketing playbooks.

Be agile, resourceful, and outcome-driven, with the ability to mentor new team members as the organization grows.

6) Capability & Knowledge Building

Support the development of consumer healthcare marketing capabilities within the organization by sharing best practices, building launch excellence frameworks, and contributing to knowledge transfer across teams.

Requirements

Bachelor’s degree in Marketing, Business, Pharmacy, Life Sciences, or related discipline.

Formal training in digital marketing, brand management, or analytics is an advantage.

5 - 8 years of relevant marketing experience.

Consumer Healthcare, OTC, FMCG, Wellness, or related consumer-driven industries.

Expertise in brand management, new product launches, integrated marketing campaigns, agency management, and cross-functional collaboration.

Experience in early-stage business units, new category launches, or turnaround brands.

Exposure to regulated consumer categories (OTC, supplements, medical-adjacent products).

Experience in regional or multinational organizations.