Brand Manager – Beauty & Skincare

Melium Sdn Bhd; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A prominent beauty and skincare company in Kuala Lumpur seeks a committed Brand Manager for its natural skincare brand. The role involves driving brand strategy and overseeing marketing and sales across retail channels. Candidates should have a strong background in brand management, data analysis, and retail operations, and a passion for building brand relevance. This position offers high autonomy and an opportunity to shape a premium skincare brand within a reputable retail group.

Benefits

Autonomy in brand management

Visibility with senior management

Support from established retail group

Qualifications

• Experience in brand management, particularly in beauty or skincare.
• Strong analytical skills to assess market trends and sales performance.
• Proven record in developing and executing strategic brand roadmaps.

Responsibilities

• Develop and execute brand strategy and business plan.
• Manage brand performance and marketing initiatives.
• Conduct market research to identify trends for brand growth.

Skills

Commercial acumen

Data analysis

Brand management

Marketing strategy

Retail operations

Job description

Role Overview
We are seeking a commercially driven Brand Manager – Beauty & Skincare to lead the growth, positioning, and day-to-day management of a natural skincare brand within the Group’s portfolio. Reporting to the Group General Manager, this role carries end-to-end responsibility for brand strategy, commercial performance, and execution across marketing, sales, and retail operations.

This is a hands‑on role suited for a brand manager who enjoys building brand relevance, strengthening market presence, and driving commercial results in a developing beauty brand environment supported by an established retail group.

Key Responsibilities

• Develop and execute the brand’s strategic roadmap and annual business plan to drive sustainable growth and market relevance.
• Manage overall brand performance, ensuring alignment with commercial targets, brand positioning, and approved budgets.
• Conduct market research and consumer analysis to identify trends, opportunities, and competitive insights, translating findings into actionable initiatives.
• Plan and implement integrated marketing initiatives across advertising, PR, promotions, campaigns, and in‑store activations.
• Safeguard and strengthen brand equity through consistent brand communication and effective relationship management with brand principals and internal stakeholders.
• Lead the ideation, development, and execution of marketing assets and campaigns, ensuring consistency with brand values and objectives.
• Track and evaluate marketing effectiveness, refining strategies to optimise ROI and brand impact.
• Prepare and present key performance indicators, insights, and recommendations to senior management.
• Drive sales growth by setting targets and implementing commercially sound strategies across retail channels.
• Analyse sales performance and consumer behaviour to optimise product mix, pricing, and promotional strategies.
• Manage stock levels and sell‑through performance to ensure healthy inventory turnover.
• Develop and manage Open‑To‑Buy (OTB) plans based on historical performance and forward‑looking projections.
• Lead buying and purchasing strategies aligned with brand direction, market demand, and budgetary controls.
• Execute purchasing decisions in a timely and disciplined manner within approved OTB budgets.

Retail & Operations Oversight (Interim)

• Oversee the interim management of up to three retail locations, ensuring smooth daily operations, effective execution of promotions, and consistent customer experience.
• Coordinate deliveries, stock movements, and retail communications to ensure operational efficiency.
• Ensure proper administrative controls are in place for inventory management, reporting, and compliance.
• Maintain accurate and timely documentation for all stock transactions and movements.
• Conduct stock take exercises and ensure appropriate security and loss‑prevention measures are upheld.
• Manage people‑related matters at store level, including recruitment, transfers, placements, performance management, and disciplinary processes, in collaboration with HR.
• Ensure retail teams are equipped through structured training in product knowledge, brand standards, and customer service excellence.

Who This Role Is For

• Commercially astute and data‑driven.
• Brand‑focused yet operationally comfortable.
• Motivated by ownership, accountability, and growth.
• Comfortable working in a dynamic, hands‑on retail environment.

Why Join Us

• Opportunity to shape and grow a premium natural skincare brand.
• High level of autonomy and visibility with senior management.
• End‑to‑end brand ownership across strategy, marketing, and retail.
• Backed by a reputable retail group with strong operational infrastructure.