Brand Manager

Universal Robina Corporation; Klang City; On-site; MYR 80,000 - 110,000; Full time

Job summary

A global food company in Klang City is looking for an experienced Brand Manager. The successful candidate will develop and implement marketing strategies, manage brand performance, and guide a team to achieve both brand targets and financial goals. The role requires at least 5 years of experience in the FMCG sector, excellent leadership, strategic problem-solving skills, and strong communication abilities. Join us to delight our customers and communities with good food choices.

Qualifications

• 5+ years of experience in the FMCG industry.
• Strong leadership skills and ability to manage a team.
• Ability to understand consumer dynamics.

Responsibilities

• Develop and implement annual marketing strategies.
• Manage brand strategies and consumer insights.
• Achieve brand targets and manage budgets.
• Identify market opportunities for new products.

Skills

People management

Leadership skills

Strategic problem solving

Good communication

Market understanding

Education

Degree in Business Studies/Marketing/Economics

Job description

Grow Beyond UR Job with URC! Create UR journey in a workplace where your growth goes beyond UR job. Thrive in an environment filled with fun, collaboration, and fulfillment as we delight everyone with good food choices.

Universal Robina Corporation is looking for a Brand Manager (Malaysia)

What are the Roles and Responsibilities?

• Develop and implement annual marketing strategies and operating plans
• Manage and develop all aspects of brand strategies: consumer insights, media, consumer and trade promotion, market research, product development, pricing, volume and operations planning, financial mix and P&L management.
• Understand consumer and market comprehensively; (i.e. insight into consumer dynamics, able to represent the consumer view in all brand decisions and effectively understand the commercial environment)
• Achieve brand targets, specifically; (i.e responsible for achieving the goals set out in the budget for Marketing; deliver Marketing activity on time and to budget, achieve brand awareness and manage Marketing(A&P) expenditure)
• Prepare sales forecasts and budgets; monitor sales volume, revenues and costs against forecasts; and adapt plans to improve the sales performance of the product.
• Responsible for contributing to the annual goals set out in the Budget
• Identify market opportunities for new products and product renovation management of the NPD process.
• Manage all elements of consumer communication relating to brand responsibilities effectively (i.e. Branding, Packaging Design, Advertising Development & Production, Media Effectiveness, Consumer Promotions Sampling, POS Design and production)
• Liaise and work closely with creative, media, pr, digital agencies to design & successfully execute marketing campaigns.

What are the Qualifications?

• Minimum Degree in Business Studies/Marketing/Economics
• Minimum 5 years related experience in FMCG industry
• Excellent people management and strong leaderships skills
• Strategic approach to problem solving and an ability to manage complexity
• Good communication skills and able to interact with different levels in the organization
• Forward thinking and up to date with latest industry information

Apply with us today and join us in delighting our employees, customers, consumers, and communities with good food choices!

NOTE: Universal Robina Corporation does not collect fees throughout our recruitment process and does not collaborate with any travel agency or third party to provide accommodation or other services to job applicants. All URC recruitment processes happen in our respective offices or plants. Recruitment processes are only carried out by our Talent Acquisition teams with an official corporate email address.