Brand & E-Commerce Manager

Yves Rocher; Subang Jaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading beauty brand is looking for a Brand & E-Commerce Manager to oversee brand performance and drive growth in Malaysia and Singapore. This role will encompass both brand leadership and e-commerce ownership, ensuring a seamless customer experience across all channels. The ideal candidate will have extensive experience in brand management and digital marketing, along with strong leadership skills and a commitment to sustainability. It's a dynamic position with a focus on innovative strategies and performance management.

Qualifications

• 6–9 years of experience in brand management, e-commerce, and commercial leadership.
• Hands-on experience in e-commerce trading and omnichannel campaigns.
• Strong alignment with sustainability and ethical beauty.

Responsibilities

• Contribute to and execute the annual business plan.
• Drive sales KPIs across omnichannel touchpoints.
• Act as Brand Guardian, ensuring brand standards.

Skills

Commercial acumen

Leadership

Analytical skills

Digital marketing proficiency

Stakeholder management

Education

Bachelor's degree in Marketing or Business

Tools

Microsoft Excel

Microsoft PowerPoint

Job description

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The Brand & E-Commerce Manager is accountable for the overall brand performance, commercial growth, and omnichannel execution of Yves Rocher Malaysia and Singapore.

This role combines brand leadership, e-commerce ownership, retail commercial performance, and general management responsibilities, ensuring the business delivers profitable growth, strong brand equity, and a consistent customer experience across all physical and digital channels.

Acting as the Brand Owner for the market, the role partners closely with the General Manager and cross-functional teams to drive business planning, sales KPIs, P&L contribution, and sustainability objectives, while remaining fully aligned with global Yves Rocher brand standards and values.

Key Responsibilities & Accountabilities

1. Business Leadership & Planning (General Management Scope)

Contribute to and execute the annual business plan, translating brand and e-commerce strategy into clear commercial and operational priorities.

Own delivery of agreed business KPIs across brand, retail, and e-commerce channels.

Support the CEO in driving sustainable, profitable growth through disciplined planning, execution, and performance management.

Be accountable for top-line performance and contribute directly to profitability through revenue growth, margin optimisation, and cost discipline.

Drive sales KPIs across omnichannel touchpoints, including traffic, conversion, ATV/AOV, GMV, and ROI.

Identify performance gaps and implement corrective commercial actions.

3. Brand Strategy, Governance & Stewardship

Act as Brand Guardian for Yves Rocher in Malaysia and Singapore, safeguarding brand positioning, tone of voice, visual identity, and customer promise.

Own and execute the annual brand strategy in alignment with global guidelines and local market objectives.

Translate global campaigns into locally relevant executions without diluting brand equity or purpose.

Lead end-to-end planning and execution of product launches, seasonal campaigns, and key commercial moments.

Ensure seamless alignment across retail, e-commerce, CRM, social, PR, and visual merchandising.

Develop integrated omnichannel calendars that balance brand storytelling with commercial effectiveness.

Own the e-commerce strategy and trading performance, including traffic, conversion, AOV/ATV, GMV, and repeat purchase.

Lead promotional planning, site merchandising, bundling, and trading tactics aligned with brand and margin objectives.

Optimise the end-to-end customer journey across website, mobile, and digital touchpoints.

Partner closely with performance marketing and CRM teams to drive acquisition, retention, and lifetime value.

6. Retail Commercial Performance & Customer Experience

Partner with Retail Operations and Visual Merchandising teams to drive in-store sales performance, productivity, and customer experience.

Ensure consistent execution of brand standards, service quality, and campaign implementation across all stores.

Support initiatives that improve conversion, basket size, and loyalty in physical retail.

Collaborate with global and regional teams on product pipeline planning, hero SKUs, and launch prioritisation.

Ensure launch readiness across retail and e-commerce, working closely with supply chain and operations.

Support pricing strategy, promotion mechanics, and assortment optimisation with a commercial lens.

8. Performance Management, Analytics & Reporting

Track, analyse, and report on performance across brand, retail, and e-commerce (sales, GMV, conversion, AOV, margin, ROI).

Use insights to optimise campaigns, content, assortment, and commercial decisions.

Monitor brand health and digital KPIs to inform strategic and tactical actions.

9. Stakeholder, Budget & Agency Management

Manage brand and e-commerce budgets with strong financial discipline and ROI focus.

Lead and coordinate agency partners across creative, media, performance, PR, and digital.

Work cross-functionally with Retail Operations, Supply Chain, Finance, IT, HR, and Customer Service to ensure aligned execution.

Act as a senior leader within the organisation, demonstrating ownership, accountability, and leadership by example.

Champion Yves Rocher’s sustainability, ethical beauty, and environmental values in all decision-making and execution.

Requirements & Qualifications

Bachelor’s degree in Marketing, Business, or a related discipline.

6–9 years’ experience across brand management, e-commerce, and commercial leadership, preferably in beauty, FMCG, or omnichannel retail.

Strong commercial acumen with experience driving sales KPIs and contributing to P&L performance.

Hands-on experience in e-commerce trading, digital marketing, and omnichannel campaigns.

Financially and analytically capable, with experience in budgeting, forecasting, and performance tracking.

Strong leadership, communication, and stakeholder management skills.

Digitally savvy, with strong proficiency in Microsoft Excel and PowerPoint.

Strong alignment with sustainability, ethical beauty, and purpose-led brands.

Acts like a business owner

Team Development and Leadership

Brand-led, commercially accountable

Strong omnichannel and digital mindset

Strategic thinker with hands-on execution ability

Analytical, insight-driven, and results-focused

Agile, resilient, and collaborative

Unlock job insights

Your application will include the following questions:

• What\'s your expected monthly basic salary?
• How many years\' experience do you have as an eCommerce Manager?
• How many years\' experience do you have as a brand manager?