Branch Manager

Yee Lee Group; Ipoh; On-site; MYR 200,000 - 250,000; Full time

Job summary

A leading FMCG distributor is looking for a strategic and business-minded Branch Head to lead their operations in Perak. The role involves management of sales, financial performance, logistics, and administration, functioning as the branch's CEO. The ideal candidate should have 8–10 years of FMCG distribution experience and strong leadership capabilities. This position offers an opportunity to drive performance and maintain the company's reputation as a preferred distributor in Malaysia.

Qualifications

• Minimum 8–10 years in FMCG distribution managing teams.
• Strong understanding of multi-channel sales.
• Experience handling branch-level operations.

Responsibilities

• Drive sales performance across all key channels.
• Own and manage the branch Profit & Loss (P&L).
• Oversee warehouse, logistics, and delivery operations.

Skills

Commercial acumen

Leadership capabilities

Stakeholder management

Problem-solving skills

Excellent communication

Education

Bachelor’s Degree in Business or Marketing

Job description

Overview:

Yee Lee Trading is seeking a strategic, hands‑on, and business‑minded Branch Head to lead our operations in Perak, one of our most critical and high‑potential branches. This leadership role requires full accountability over sales across all channels, branch financials, warehouse & logistics, and office administration. You will function as the CEO of the branch, responsible for performance, people, and profitability.

Key Responsibilities:

1. Sales & Commercial Leadership

• Drive sales performance across all key channels: General Trade (GT), Modern Trade (MT), Horeca, E‑commerce, and Emerging Markets.
• Ensure full distribution, outlet penetration, in‑market execution, and brand visibility of both agency and Yee Lee’s house brands.
• Lead and coach a cross‑functional sales team to achieve and exceed monthly targets.

2. Financial & P&L Accountability

• Own and manage the branch Profit & Loss (P&L).
• Ensure strong controls over expenses, collections, credit risk, and stock holding levels.
• Work closely with Finance to ensure healthy cash flow and full compliance with financial SOPs.

3. Logistics & Operational Management

• Oversee warehouse, logistics, and last‑mile delivery to ensure reliable and cost‑efficient operations.
• Proactively manage stock turnover, inventory accuracy, and zero‑tolerance for out‑of‑stock (OOS) issues.
• Collaborate with HQ teams (Roadnet, Market Planning, Supply Chain) to resolve operational bottlenecks.

4. People & Culture Leadership

• Lead and develop a high‑performing team across sales, warehouse, logistics, and admin functions.
• Build a performance‑driven culture grounded in integrity, speed, and accountability.
• Identify talent gaps and develop succession plans within the branch.

5. Branch Administration & Compliance

• Ensure the branch operates in full alignment with company policies, audit requirements, and legal standards.
• Maintain discipline, compliance, and data accuracy across all admin‑related functions.

Expectations of the Role:

• Act as a business owner, making fast, data‑driven decisions to drive growth and operational excellence.
• Deliver consistent monthly performance in revenue, margins, cost control, and in‑market execution.
• Champion speed‑to‑market, 5‑star trade execution, and outlet expansion.
• Provide HQ with timely market insights, pricing feedback, and local competitor intelligence.
• Build and maintain strong relationships with key customers, retailers, principals, and local stakeholders.
• Ensure 5-star principal engagement, timely reporting, and local sales volume traction.
• Protect and grow Yee Lee’s reputation as the preferred FMCG distributor in Malaysia.

What Success Looks Like:

• Sales growth exceeds market average.
• Agency and house brands dominate the shelves with strong visibility and pull.
• High‑performing, disciplined, and agile teams.
• Operational KPIs (delivery, inventory, collection) are consistently achieved.
• Yee Lee is known as the Hybrid Distributor with our own portfolio of House‑brands and representing some of the well known Principal brands.

Requirements:

• Minimum 8–10 years in FMCG distribution with proven experience managing cross‑functional teams.
• Strong commercial acumen and leadership capabilities.
• Deep understanding of multi‑channel sales (GT, MT, HoReCa, etc.).
• Experience handling branch‑level operations including financials, warehousing, and admin functions.
• Excellent communication, stakeholder management, and problem‑solving skills.
• Bachelor’s Degree in Business, Marketing, or a related field.