B2B Commercial Manager (FMCG)

Wide Tropism Trading Sdn. Bhd.; Gombak; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading trading company in Malaysia is seeking a manager to oversee the modern and general trade teams. The role involves achieving sales targets, developing strong relationships with customers, and strategizing for market opportunities. Candidates should have a degree in Business or Marketing, with a minimum of 8 years' experience in FMCG and a proven sales track record. This position requires strong leadership, negotiation, and analytical skills, with a willingness to travel as needed.

Qualifications

• Minimum 8 years’ experience in FMCG / Consumer Goods.
• Experience in Modern Trade (MT) and General Trade (GT) channels.
• Proven track record in sales growth and key account management.

Responsibilities

• Manage modern trade and general trade teams to achieve goals.
• Hit yearly targets for both MT and GT.
• Establish and develop strong customer relationships.
• Identify market opportunities and develop strategies.
• Negotiate contracts and close deals with customers.

Skills

Strong leadership capability

Excellent negotiation skills

Strategic planning

Strong analytical mindset

Communication skills

Results-driven

Education

Degree in Business, Marketing or related field

Job description

Managing modern trade (MT) and general trade (GT) team by providing guidance, support and performance evaluations to ensure achievement of departmental and organizational goals

Responsible to hit modern trade and general trade yearly target

Assisting team in sales target, customers’ inquiries, collection and other sales related issue

Responsible to establish and develop strong relationship with our existing customers to achieve business objectives

Manage allocated budget effectively in order to maximize activity ROI

Identify market opportunities and develop strategies and tactics for business

Manage existing GT and MT accounts for sales expansion and open new accounts within territory. Increase SKU penetration and execute marketing promotion activities/channel activation to achieve set target.

Negotiating business contract and closing deals for existing and new customers

Plan, analyze, monitor and update budget given by the Company

Strategies and plan suitable below the line (BTL) promotion and marketing activities at outlets to maximize sales

To work closely with marketing team for branding and above the line (ATL) activities that align with outlets’ promotion and company direction

Manage and monitor A&P (Advertising and promotion) funding provided by company

Key Responsibilities

• Managing modern trade (MT) and general trade (GT) team by providing guidance, support and performance evaluations to ensure achievement of departmental and organizational goals

• Responsible to hit modern trade and general trade yearly target

• Assisting team in sales target, customers’ inquiries, collection and other sales related issue

• Responsible to establish and develop strong relationship with our existing customers to achieve business objectives

• Manage allocated budget effectively in order to maximize activity ROI

• Identify market opportunities and develop strategies and tactics for business

• Manage existing GT and MT accounts for sales expansion and open new accounts within territory. Increase SKU penetration and execute marketing promotion activities/channel activation to achieve set target.

• Negotiating business contract and closing deals for existing and new customers

• Plan, analyze, monitor and update budget given by the Company

• Strategies and plan suitable below the line (BTL) promotion and marketing activities at outlets to maximize sales

• To work closely with marketing team for branding and above the line (ATL) activities that align with outlets’ promotion and company direction

• Manage and monitor A&P (Advertising and promotion) funding provided by company

Requirements

• Degree in Business, Marketing or related field.

• Minimum 8 years’ experience in FMCG / Consumer Goods, with strong exposure to both Modern Trade (MT) and General Trade (GT) channels.

• Proven track record in sales growth, trade marketing, and key account management.

• Strong leadership capability with proven experience in leading, motivating, and developing sales teams to achieve business goals.

• Excellent negotiation, communication, and strategic planning skills.

• Strong analytical mindset with ability to manage budgets and measure ROI.

• Results-driven, adaptable, and willing to travel when required