Associate, Brand & Communications

GREAT EASTERN; Kuala Lumpur; On-site; MYR 30,000 - 50,000; Full time

Job summary

A leading insurance company located in Kuala Lumpur is seeking a digital marketing assistant to support brand visibility through online initiatives. Responsibilities include managing content for social media, executing digital campaigns, maintaining website content, and tracking performance metrics. Candidates should possess a degree in a related field and have strong communication skills. Fresh graduates are welcome to apply.

Qualifications

• Prior work experience in digital marketing or brand communications preferred.
• Fresh graduates are encouraged to apply.

Responsibilities

• Assist in developing and scheduling content across social media platforms.
• Support execution of digital campaigns and coordinate with creative agencies.
• Update and maintain website content for accuracy and user-friendliness.
• Monitor and compile performance metrics from campaigns.
• Lead assigned projects ensuring successful rollout.

Skills

Strong communication skills in English

Organizational skills

Detail-oriented

Ability to handle multiple tasks

Initiative and willingness to learn

Education

Degree in Marketing, Mass Communication, Digital Media

Job description

About the Job

This role supports the execution of Digital Marketing initiatives to build brand visibility, engage audiences online, and contribute to Great Eastern Life’s mission through clear, consistent, and purposeful communication

• Assist in developing and scheduling content across Social Media platforms (Media Calendar).
• Support the execution of digital campaigns, including briefing creative agencies, coordinating internal approvals, and tracking timelines.
• Update and maintain website content, ensuring accuracy consistency, and user-friendliness.
• Help monitor and compile performance metrics from campaigns and platforms (SEOs, Meta Insights, Google Analytics, etc.)
• Lead and see through the Great projects assigned to ensure a successful roll out and meet project objectives and overall company’s goal.
• Coordinate with vendors and internal stakeholders to ensure timely delivery of campaign assets.
• Maintain proper documentation of digital content creative files, approvals, and campaign reports for compliance and audit purposes.
• Assist in raising necessary administrative paperwork to support digital marketing activities.
• Support the team in rolling out internal branding and digital communications when needed.

We are looking for people who

• Have a degree in Marketing, Mass Communication, Digital Media or a related field.
• Have prior work experience in digital marketing, or brand communications in the insurance industry or financial services. However, fresh graduate is encouraged to apply.
• Possess strong communications skills with good command of English (both written and spoken).
• Are organised, detail-oriented, and capable of handling multiple tasks in a fast-paced environment and minimal supervision.
• Show initiative, willingness to learn and a genuine interest in branding and digital marketing.
• Work well in a collaborative team and are open to feedback and continuous improvement.

How you succeed

• Champion and embody our Core Values in everyday tasks and interactions.
• Demonstrate high level of integrity and accountability.
• Take initiative to drive improvements and embrace change.
• Take accountability of business and regulatory compliance risks, implementing measures to mitigate them effectively.
• Keep abreast with industry trends, regulatory compliance, and emerging threats and technologies to understand and highlight potential concerns/ risks to safeguard our company proactively.

Who we are

Founded in 1908, Great Eastern is a well-established market leader and trusted brand in Singapore and Malaysia. With over S$100 billion in assets and more than 16 million policyholders, including 12.5 million from government schemes, it provides insurance solutions to customers through three successful distribution channels – a tied agency force, bancassurance, and financial advisory firm Great Eastern Financial Advisers. The Group also operates in Indonesia and Brunei.

The Great Eastern Life Assurance Company Limited and Great Eastern General Insurance Limited have been assigned the financial strength and counterparty credit ratings of "AA-" by S&P Global Ratings since 2010, one of the highest among Asian life insurance companies. Great Eastern's asset management subsidiary, Lion Global Investors Limited, is one of the leading asset management companies in Southeast Asia.

Great Eastern is a subsidiary of OCBC, the longest established Singapore bank, formed in 1932. It is the second largest financial services group in Southeast Asia by assets and one of the world’s most highly-rated banks, with an Aa1 rating from Moody’s and AA- by both Fitch and S&P. Recognised for its financial strength and stability, OCBC is consistently ranked among the World’s Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker.

To all recruitment agencies

Great Eastern does not accept unsolicited agency resumes. Please do not forward resumes to our email or our employees. We will not be responsible for any fees related to unsolicited resumes.