Assistant Marketing Manager

JPS Fashions; Selangor; On-site; MYR 80,000 - 110,000; Full time

Job summary

A leading fashion company in Malaysia is seeking an Assistant Marketing Manager who will support the planning, execution, and evaluation of marketing strategies and campaigns. The ideal candidate will have at least 5 years of experience in marketing, with proven success in both digital and traditional channels. Responsibilities include developing marketing strategies, analyzing trends, and managing agency relationships. Excellent communication skills and a creative mindset are essential to drive brand growth and ensure alignment with business goals.

Qualifications

• Minimum of 5 years of working experience in marketing and branding activities.
• Experience in developing and executing successful marketing strategies.
• Excellent written and verbal communication skills.

Responsibilities

• Assist in developing and implementing marketing strategies and campaigns.
• Analyze market trends and identify opportunities.
• Manage relationships with agencies for timely campaign delivery.
• Plan and execute marketing events and launches.

Skills

Digital marketing channels

Communication skills

Multitasking

Analytical skills

Creative thinking

Education

Diploma/Degree in Marketing or relevant field

Tools

Adobe Illustrator

Adobe Photoshop

Capcut

Job description

The Assistant Marketing Manager supports the planning, execution, and evaluation of marketing strategies and campaigns to promote the company’s products or services. This role involves coordinating with internal teams, external partners, and vendors to ensure that all marketing activities align with business objectives and brand standards.

Key Responsibilities

• Assist in developing and implementing marketing strategies, campaigns, and promotional plans to drive brand awareness as well as sales growth.
• Analyse market trends, customer insights, and competitor activities to identify opportunities.
• Coordinate marketing materials, digital content, and social media initiatives in line with the brand’s tone and positioning.
• Manage relationships with agencies and suppliers to ensure timely and cost-effective campaign delivery.
• Work closely with HQ team in Thailand to define marketing materials and programs.
• Track and analyse campaign performance, prepare reports, and suggest improvements to maximize ROI.
• Plan and execute marketing events, launches, and partnerships.
• Collaborate with the sales and operations team to ensure alignment between marketing efforts and business goals.
• Assist in managing marketing budgets, ensuring efficient allocation of resources.
• Monitor brand consistency across all communication channels and materials.
• Stay updated on emerging marketing tools, trends, and technologies.
• Perform any other task as and when required by the Management.

Requirements

• Diploma/Degree in Marketing, Creative Multimedia, or any relevant field
• Minimum of 5 years of working experience in Marketing, public relation, communication and branding related activities.
• Proven track record in developing and executing successful marketing strategies and campaigns that drive brand growth and sales performance.
• Experience in both digital and traditional marketing channels, including social media, SEO/SEM, content marketing, events, and media planning.
• Familiar with Adobe Illustrator, Adobe Photoshop, Capcut and etc.
• Understanding global marketing plans and customizing them for the Malaysian market.
• Capacity to multitask and prioritize in a fast-paced environment to meet deadlines and work under pressure.
• Excellent written and verbal communication skills.
• Work independently as well as cooperatively with the team to meet deadlines.
• Stay updated with industry trends, market changes, best practices, tools and consumer preferences to identify new opportunities for brand growth.