Assistant Marketing Manager

Bjak; Petaling Jaya; Hybrid; MYR 48,000 - 60,000; Full time

Job summary

A leading digital insurance platform in Malaysia is seeking an Assistant Marketing Manager to support strategy and execution across multiple channels. The ideal candidate is data-driven and enjoys a high-performance environment. Responsibilities include executing digital marketing campaigns and managing content production. The role offers competitive salary with bonuses and hybrid work flexibility.

Benefits

Competitive salary + performance bonuses

Hybrid work flexibility

Qualifications

• 2–4 years of experience in marketing or related fields.
• Good understanding of digital marketing channels like Facebook Ads and Google Ads.
• Hands-on experience with campaign execution or content creation.

Responsibilities

• Assist in planning and executing digital marketing campaigns.
• Support performance marketing activities including ad set-up and optimization.
• Help build and manage content production such as articles and creatives.

Skills

Digital marketing

Analytical skills

Project management

Communication skills

Tools

Google Analytics

Meta Ads Manager

TikTok Ads Manager

HubSpot

Job description

Own the Work. Execute with Speed. Grow What Works.

At BJAK, we’re building Southeast Asia’s leading digital insurance platform—and our growth depends on sharp, execution-focused marketers. We’re looking for an Assistant Marketing Manager who can support strategy, drive execution, and help scale our marketing engine across channels and markets.

This role is perfect for someone who’s hands‑on, data‑driven, and excited to grow in a fast‑moving, high‑performance environment.

Why This Role Matters

• You’ll support marketing initiatives that directly impact acquisition, retention, and brand growth.

• Your work will influence how millions of users discover and engage with BJAK.

• You’ll help execute campaigns across multiple countries and channels.

• You’ll bring structure, creativity, and momentum to a fast‑paced marketing team.

What You’ll Do

• Assist in planning and executing digital marketing campaigns across Meta, Google, TikTok, YouTube, CRM, and more.

• Support performance marketing activities including ad set‑up, optimization, monitoring, and reporting (CAC, CTR, conversions).

• Help build and manage content production—articles, landing pages, creatives, and scripts.

• Maintain and strengthen BJAK’s brand voice across platforms.

• Coordinate with internal creative teams and external agencies or freelancers.

• Support market research, competitor analysis, and insights reporting.

• Work closely with product, design, and data teams to align marketing with business goals.

• Manage campaign calendars, track performance, and ensure timelines are met.

• Assist with go‑to‑market (GTM) activities for new product launches and features.

You’ll Thrive Here If You…

• Are proactive, hands‑on, and not afraid to execute fast.

• Can juggle multiple tasks and stay organized under pressure.

• Make decisions based on data and always look for ways to improve results.

• Are outcome‑focused—you care about performance, not just activity.

• Can adapt quickly when plans change and stay calm in uncertainty.

• Think like an owner and take accountability for your work.

What You Bring

• 2–4 years of experience in marketing or related fields.

• Good understanding of digital marketing channels: Facebook Ads, Google Ads, TikTok Ads, SEO, CRM, etc.

• Hands‑on experience with campaign execution or content creation.

• Strong analytical skills—you can interpret data and turn it into action.

• Ability to manage timelines, stakeholders, and multiple moving parts.

• Clear, confident communication and strong project management skills.

• Based in Malaysia and open to hybrid work.

Nice to Have

• Experience in tech, fintech, e‑commerce, or high‑growth startups.

• Familiarity with tools like Google Analytics, Meta Ads Manager, TikTok Ads Manager, HubSpot, Hotjar, etc.

• Basic experience with creative production (copywriting, visual briefs) or influencer/content collaboration.

• Experience supporting or mentoring junior team members or interns.

What You’ll Get

• Competitive salary + performance bonuses.

• High‑impact work with clear visibility and contribution to growth.

• Opportunities to learn performance marketing, strategy, and cross‑country campaigns.

• Hybrid work flexibility and high ownership.

• A fast‑paced environment where execution matters more than titles.
  

Our Team & Culture

We move fast, think clearly, and execute relentlessly. At BJAK, we value ownership, speed, and outcomes more than hierarchy. Whether you’re building a campaign or optimizing ads at the last minute, your work has real impact.

If you love marketing that delivers results and want to grow in a team where your contribution truly matters, you’ll fit right in.

About BJAK

BJAK is Southeast Asia’s largest digital insurance platform. Headquartered in Malaysia with operations in Thailand, Taiwan, and Japan, we help millions access smarter, more affordable financial protection through automation, AI, and advanced systems.