Assistant Manager - Social Media

Genting Malaysia; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading hospitality and leisure company in Kuala Lumpur is looking for a skilled social media manager to lead its social media team. Responsibilities include developing content strategies, managing influencer partnerships, and analyzing campaign performance. Candidates should have a bachelor’s degree in Marketing or Communications, 4+ years of relevant experience, and be strong in both Chinese and English. Join us for an exciting career with big growth opportunities.

Qualifications

• 4+ years of experience in social media, influencers or related roles.
• Working experience in both local (Malaysia) and international markets.
• Strong knowledge of Instagram and Xiaohongshu platform dynamics.

Responsibilities

• Lead and mentor a social media team for high-quality output.
• Strategize and oversee content across platforms.
• Track and analyze performance data to measure campaign success.

Skills

Social media management

Content strategy

Data analytics

Multi-lingual communication

Leadership skills

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Social listening tools

Job description

Overview

Genting Malaysia is a leading multinational conglomerate that is principally involved in the leisure and hospitality business, covering theme parks, casinos, hotels, seaside resorts and entertainment venues in Malaysia, the UK, and the US. It is one of the largest listed companies in Malaysia. Genting Malaysia celebrates its 60 Years Diamond Jubilee in 2025, stamping its mark as a leading tourism and entertainment hub with award-winning properties and world-class attractions such as Genting SkyWorlds Theme Park, Skytropolis Indoor Theme Park, Crockfords, and more. Even with all these accolades, Genting Malaysia is constantly expanding and making big waves in the hospitality industry.

If you are searching for a dynamic career full of exciting growth opportunities; look no further and join us today!

Key Responsibilities

• Lead and mentor a small social media team, ensuring clear roles, growth and high-quality output
• Foster collaboration across internal departments and external partners for integrated campaigns
• Strategize, plan and oversee content across key platforms including Instagram and Xiaohongshu (XHS)
• Build and manage influencer partnerships and KOL-driven projects to amplify RWG’s presence locally and internationally
• Conceptualize and execute impactful social media IP campaigns and new initiatives that cut through the noise, spark meaningful engagement and drive business objectives
• Manage social livestreaming programs to engage audiences in real-time
• Track and analyze performance data to measure campaign success and optimize strategies
• Conduct social media listening to monitor conversations, trends and potential crises
• Prepare regular reports with actionable insights for stakeholders
• Drive community outreach and engagement initiatives to strengthen online fan relationships

Requirements

• Bachelor’s degree in Marketing, Communications, or related field
• 4+ years of experience in social media, influencers or related roles
• Multi-lingual in Chinese and English (written and spoken) is an added advantage
• Skilled in social listening tools, data analytics and reporting
• Strong knowledge of Instagram and Xiaohongshu platform dynamics
• Passionate about all things social, with a finger on the pulse of digital trends
• Detail-oriented, disciplined and equipped with leadership skills
• Working experience in both local (Malaysia) and international markets

Be part of an exciting history-in-the-making, help shape the future with us. This is a golden opportunity for you to establish a strong foundation for a great career within the company. Apply now!

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