Assistant Manager, Product Communication, MARCOMM

gradmalaysia.com; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading digital marketing platform in Malaysia is seeking a Digital Media Marketing Manager with over 5 years of experience to drive marketing communication and innovative digital strategies. The successful candidate will be responsible for managing campaigns across various platforms, ensuring measurable results and high user engagement. Knowledge in data tracking, social media, and strong project management skills are essential, along with fluency in English and Mandarin. This role offers an exciting opportunity to contribute to the business's growth and success.

Qualifications

• Proven experience in turning customer insights into effective marketing activities.
• Strong project management skills with ability to prioritize and multitask.
• Excellent spoken and written English; fluent Mandarin required.

Responsibilities

• Manage marketing communication and digital marketing plans to drive user acquisition.
• Develop innovative digital media marketing strategies for growth.
• Collaborate with teams to execute growth campaigns effectively.

Skills

Digital Advertisement

Social Media Marketing

Search Marketing

Data Tracking and Analysis

Project Management

Creative Marketing

Excellent communication skills

Education

Bachelor's Degree in Marketing, Communication or related field

Tools

MS Excel

MS Word

MS PowerPoint

Job description

• Manage marketing communication and digital marketing plans to drive traffic, user acquisition, conversion, and retention in line with KPIs and business targets.
• Set performance targets and ensure all execution activities remain focused on results.
• Collaborate with internal marketing teams and external agencies to plan and execute growth campaigns across all market-facing functions.
• Track, monitor, and analyze user behavior, campaign performance and social media sentiment.
• Monitor marketing budgets and prepare regular reporting.
• Collect, analyze, and consolidate data from internal and external sources for weekly reports, monthly Sales & Marketing Conference presentations, Annual Management Planning (AMP) and Mid-Year Reviews.

Digital Media Marketing

• Develop creating an innovative, industry-leading digital media marketing strategy that leverages key brand assets to support the business's growth ambitions over the coming years.
• Manage all Digital Media Marketing channels (e.g. website, social media: FB, IG, TikTok, XHS etc) to ensure high security and smooth operation.
• Develop Digital Marketing Roadmap and ensure innovation delivers excellent user experiences and profitable growth.
• Data integration, analysis and value maximum.
• Identify trends and insights, then optimize spending and performance based on the insights.
• To keep the brand fresh and relevant amongst key target audiences (Millennials & Gen Z).
• Fully involve in the social media post content development based on the insights.
• Assist to align the target audience experience across all digital touch points with offline channels to ensure a seamless customer experience.

Advertising

• Manage owned, earned, paid and shared media strategies and creation of best‑class media plans using research, targeting and scheduling best practices, ensuring plan deliver upon objectives and generate high value.
• Monitor Advertising Project progress from planning to execution to ensure it remains focused and evaluate its effectiveness.
• Manage Advertising Campaigns with Media Buy agency for both ATL and BTL to set KPI and maximize the ROI.
• Manage and coordinate Advertising and Promotional campaigns post management approval, track budgets & costs and ensure that the projects run smoothly.
• Conduct continuous examination of research information - source and destination, audience profile and local market analysis to help guide owned Media Buy Strategies.
• To create a productive, collaborative relationship with third party, developing win‑win co‑marketing plans and ensuring effective co‑branding of our proposition.

Education

Bachelor's Degree in Marketing, Communication or related field.

Experience

• At least 5 years of progressive digital media marketing and advertising experience required.
• Working experience in automotive industry is value added.

Specific Knowledge / Skills / Abilities / Personal Attributes

Good knowledge in Digital Advertisement, Social Media Marketing, Search Marketing, Data Tracking and Analysis.

• Strong project management skills with the ability to prioritize, multitask, and deliver results under pressure
• Proven experience in turning customer insights into effective and creative marketing activities
• Excellent spoken and written English; fluent Mandarin required for managing Xiaohongshu (XHS) content.
• Good knowledge of digital marketing and online platforms.
• Proficient in MS Word and Excel; strong skills in MS PowerPoint.
• Creative and analytical thinker with strong problem‑solving abilities.
• Well‑organized, detail‑oriented, and able to manage multiple projects and teams.
• Good communication, negotiation, and relationship‑building skills.
• Self‑motivated, emotionally stable, and a strong team player.
• Willing to commit to a minimum of 3 years with Proton Marketing Communication & Activation Division.