Assistant Manager - E-Commerce Operations

Sunrise & Co; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A regional e-commerce firm is looking for an Assistant Manager – E-Commerce Operations to support Shopify Plus DTC stores. This role ensures smooth daily operations while managing multiple stakeholders. Responsibilities include overseeing product listings, executing marketing campaigns, and tracking performance metrics. Ideal candidates have 4–6 years of experience in e-commerce and proficient in Shopify. Strong analytical and communication skills are essential for driving operational efficiency and revenue growth.

Qualifications

• 4–6 years of experience in E-Commerce, Digital Commerce, or Marketplace Operations.
• Hands-on experience with Shopify / Shopify Plus.
• Experience across multi-country e-commerce setups preferred.

Responsibilities

• Oversee daily operations of Shopify stores and regional marketplaces.
• Manage product listings, pricing, and fulfillment processes.
• Execute campaigns and manage performances across platforms.

Skills

Operational mindset

Strong communication

Data-driven analysis

Stakeholder management

Education

4–6 years in E-Commerce or Digital Commerce

Shopify / Shopify Plus experience

Tools

Shopify

Excel / Google Sheets

Job description

Role Summary

The Assistant Manager – E-Commerce Operations supports the Head of E-Commerce in managing and scaling SunriseClick’s regional Shopify Plus DTC stores and marketplaces. This role bridges strategy and execution, ensuring daily operations run smoothly while driving revenue growth, operational efficiency, and cross-functional alignment across MY, SG, HK, and other SEA markets.

The role requires strong hands-on capability, structured thinking, and the ability to manage multiple stakeholders including internal teams (Ops, CS, Marketing, Finance) and external agencies.

Key Responsibilities

1. E-Commerce Operations & Execution

• Oversee day-to-day operations of SunriseClick’s Shopify stores and regional marketplaces
• Ensure accurate product listings, pricing, promotions, inventory sync, and order flows
• Monitor site health: checkout, payment gateways, shipping rules, and fulfillment logic
• Support launch and scaling of new country stores and marketplaces

2. Shopify & Platform Management

• Support and manage Shopify Plus features, including:
• Discounts & promotions (automatic discounts, bundles, BOGO, free gifts)
• Product variants, metafields, and collections
• Store duplication and regional configuration
• Coordinate with developers and agencies for:
• UI/UX improvements
• Feature enhancements
• Bug fixes and performance optimization

3. Marketplace Management

• Assist in managing key marketplaces (e.g. Lazada, Shopee, Decathlon, Zalora)
• Ensure alignment between Shopify and marketplace:
• Pricing parity
• Inventory accuracy
• Promotion mechanics
• Support SKU onboarding, mass updates, and operational compliance

4. Promotions & Campaign Support

• Execute and QA campaigns such as:
• 11.11, 12.12, Christmas, CNY, mid-year sales and others within website or/and marketplace platforms
• Coordinate with Marketing to ensure:
• Campaign mechanics are correctly implemented
• Promotions do not break ERP or fulfillment flows
• Validate post-campaign reporting and promo effectiveness

5. Data, Reporting & Performance Tracking

• Track and analyze core KPIs:
• Traffic, Conversion Rate (CR), AOV, Revenue
• New vs Returning Customers
• Prepare weekly and monthly performance summaries
• Assist in building revenue logic models (Traffic × CR × AOV)
• Highlight risks, gaps, and opportunities to management

6. Cross-Functional & Stakeholder Management

• Act as a key coordinator between:
• Operations & Warehouse
• Customer Service
• Marketing
• Finance & ERP teams
• Support SOP creation and process improvements
• Ensure timelines, responsibilities, and deliverables are clearly followed

7. Team & Process Leadership

• Guide and support junior team members and executives
• Ensure SOPs are followed and continuously improved
• Act as escalation support for operational or system issues
• Step in as acting lead when required by the Head of E-Commerce

Requirements

Experience & Background

• 4–6 years of experience in E-Commerce, Digital Commerce, Marketplace Operations

or/and Digital Performance Marketing

• Strong experience with Shopify / Shopify Plus (hands-on, not just conceptual)
• Experience operating across multi-country or regional e-commerce setups is highly preferred

Performance Marketing (Bonus, Not Mandatory)

• Exposure to performance marketing platforms such as Meta Ads, Google Ads, or marketplace ads is a strong advantage
• Ability to understand and interpret key paid media metrics:
• ROAS, CPA, CTR, Conversion Rate
• Work closely with Marketing teams or agencies to:
• Validate tracking (pixels, events, conversions)
• Align campaign mechanics with on-site promotions
• Provide operational inputs for paid traffic campaigns
• Support performance reviews by linking traffic quality → conversion → revenue outcomes

Note: This role is not a pure marketing role; however, having performance marketing knowledge enables stronger cross-team collaboration and more effective campaign execution.

Skills & Competencies

• Strong operational and execution mindset
• Comfortable working with:
• Large SKU counts
• Complex promotions
• Inventory & ERP-linked systems
• Data-driven with solid Excel / Google Sheets capability
• Strong communication and stakeholder management skills
• Able to manage ambiguity and fast-changing priorities

Technical / Platform Knowledge (Preferred)

• Shopify Admin & Discount Engine
• Marketplace seller centers
• ERP / WMS integrations
• E-commerce analytics (GA, platform reports, dashboards)

Success Metrics (KPIs)

• Smooth execution of campaigns with minimal operational errors
• Improved conversion, AOV, or operational efficiency
• Reduction in manual work through better processes and tools
• Timely and accurate reporting to management
• Strong cross-team collaboration and execution reliability
• Achievement of performance targets and KPIs, including but not limited to:
• Revenue and growth targets
• Campaign and promotional objectives
• Operational efficiency benchmarks
• Regional or group-level strategic priorities

Performance will be measured against both operational KPIs and broader Sunrise Group targets, ensuring alignment with group-wide business objectives.