Assistant Manager, Digital Marketing

Kenneth & Co; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading marketing firm in Kuala Lumpur is looking for an experienced Assistant Digital Marketing Manager. This role entails overseeing SEO/SEM initiatives, managing email marketing campaigns, and ensuring optimal performance of the company's websites. The ideal candidate should have a Bachelor’s degree in Marketing, hands-on experience in digital marketing, and proficiency in tools like Google Analytics and WordPress. Creative and analytical thinkers who thrive in fast-paced environments are encouraged to apply. A 3-month assignment in Singapore is part of the role with sponsorship for associated costs.

Benefits

Expenses covered for attachment in Singapore

Professional development opportunities

Qualifications

• Hands-on experience in digital marketing with strong exposure to SEO, SEM, website management, and email marketing.
• Proficient in Google Analytics and Google Ads.
• Strong analytical and project management skills.

Responsibilities

• Plan and manage SEO/SEM strategies to enhance visibility.
• Oversee website maintenance and performance.
• Develop targeted email marketing campaigns.
• Analyze data to guide marketing strategies.

Skills

SEO

SEM

Google Analytics

Email Marketing

Project Management

Communication Skills

Education

Bachelor’s degree in Marketing or related field

Tools

Google Ads

WordPress

Email Marketing Tools

Job description

Job Overview

We are seeking an experienced and results-driven Assistant Digital Marketing Manager to lead and oversee initiatives in SEO/SEM, website development and management, and email marketing. This role plays a key part in strengthening the company’s online visibility, driving qualified traffic, and supporting lead generation and brand awareness through data-driven digital strategies.

Key Responsibilities

1. SEO & SEM Strategy and Execution

• Plan, implement, and manage SEO/SEM strategies to enhance online visibility and drive organic and paid traffic.
• Oversee keyword research, competitor analysis, and on-page/off-page optimization.
• Manage Google Ads and other paid campaigns to achieve cost-effective results.
• Monitor campaign performance and prepare monthly reports with actionable insights.

2. Website Development & Management

• Oversee the maintenance, content updates, and overall performance of company websites.
• Collaborate with internal teams and external vendors on web design, UX improvements, and feature enhancements.
• Conduct periodic website audits to ensure technical health, SEO compliance, and mobile responsiveness.
• Plan and implement landing pages to support marketing campaigns and lead generation goals.

3. Email Marketing & Automation

• Develop and execute targeted email marketing campaigns to nurture leads and engage existing customers.
• Manage email databases, segmentation, and automation workflows.
• Track performance metrics (open rates, CTRs, conversions) and refine strategies based on analytics.

4. Analytics & Reporting

• Analyze website, campaign, and traffic data using tools such as Google Analytics and Search Console.
• Provide insights to guide digital marketing strategies and business decisions.
• Manage performance dashboards and present regular reports to senior management.

Requirements

• Bachelor’s degree in Marketing, Communications, IT, or a related field.
• Hands‑on experience in digital marketing with strong exposure to SEO, SEM, website management, and email marketing.
• Proficient in Google Analytics, Google Ads, Search Console, WordPress (or similar CMS), and email marketing tools (e.g., Mailchimp, HubSpot, ActiveCampaign).
• Experience managing website projects and coordinating with designers or developers.
• Strong analytical and project management skills with an eye for detail.
• Excellent communication, presentation, and stakeholder management abilities.
• Creative, data‑driven, and able to work independently in a fast‑paced environment.
• Willing to undertake a 3‑month attachment in Singapore, with expenses for meals, accommodation, and flights sponsored by the company.