Assistant Field Force Manager - People Strategy - Retail Department

HONOR; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading technology company is seeking an Assistant Field Force Manager to develop regional manpower strategies and oversee retail deployment. This role includes coordinating compensation plans and enhancing the efficiency of retail teams through strategic workforce management. Ideal candidates should have strong skills in performance assessment and budget management, with a proven ability to implement effective manpower strategies. Join us in shaping a productive retail environment in Kuala Lumpur, Malaysia.

Qualifications

• Experience in workforce management and manpower planning.
• Ability to analyze performance metrics and implement improvements.
• Strong understanding of compensation and incentive schemes.

Responsibilities

• Develop regional and retail manpower deployment strategies.
• Focus on cost-to-output ratios and budget control.
• Coordinate compensation and incentive plans for retail managers.
• Strengthen coordination between HR and retail teams.

Skills

Budget management

Team collaboration

Performance assessment

Strategic planning

Operational efficiency

Job description

Assistant Field Force Manager - People Strategy - Retail Department

1. Develop Regional and Retail Manpower Deployment Strategies

a. Formulate Deployment Strategies

• Develop manpower deployment plans based on retail targets, market conditions, and new product strategies. This includes:
  • Retail structure setup
  • Recruitment and selection
  • Personnel management
  • Performance assessment
• b. Analyze Position Characteristics
  • Special Zones / Counters: Brand Ambassador (BA), Sales Manager (SM), Trainer, Merchandiser (MD), etc.
  • Experience Stores: Brand Ambassador (BA), Branch Manager (BM)

2. Focus on Cost-to-Output Ratio and Dual Control of Budget and Headcount

Implement efficient manpower utilization strategies to maintain balance between operational costs and output performance while ensuring headcount control aligns with budget limits.

3. Regional Implementation and KPI Adaptation

Align regional execution with KPI assessment standards for key retail positions as issued by the management line.

4. Coordinate Retail Managers on Compensation and Incentive Plans

a. Develop Compensation Structures

• Work with the Head Office Retail Manpower Team to formulate BA compensation plans linked to sales performance, including:
• Basic Salary
• Base Commission
• Assessment Commission
• Overall Completion Rate Incentive
• Key Model Completion Rate Incentive
• Attendance Management

b. Design Regional Commission Schemes

• Formulate per-unit commission structures based on:
• Individual productivity forecasts
• Per-unit cost forecasts
• Individual cost forecasts

c. Align Incentive Projects

• Coordinate regional incentive programs with head office initiatives, such as:
• Honorary Certificates
• Holiday Care Packages
• Non-Monetary Incentives

5. Strengthen HR and Retail Coordination to Enhance Team Efficiency

a. Foster Team Collaboration

Promote teamwork with clear goals, standardized processes, and controlled operations.

b. Optimize BA Deployment

Ensure full manpower coverage in key B+ business districts to achieve 100% BA coverage.

c. Streamline In-Store Consultant Workflows

• Define and standardize daily work content for in-store consultants:
• Product introduction and communication scripts
• Purchase handling (inspection, event explanation, inventory management)
• Customer service and follow-up
• NSS (Customer Satisfaction) tracking
• Monitor individual BA productivity, identify issues, and report daily.

d. Improve Low-Productivity BA Performance

• Identify and address low productivity through:
• Store transfers or role adjustments
• Training and performance monitoring
• Counseling or separation if necessary

e. Refine BM and SM Management Standards

• Set clear management metrics including:
• Store coverage rate and visit frequency
• Visit duration and non-promoted product volume
• Product displays, layout, and stock management
• Event execution and compliance
• Team performance and management effectiveness

f. Standardize Store Visit Procedures

Establish a systematic, actionable, and executable visit process for BM, SM, and RRM (Regional Retail Manager).