Assistant Digital Manager, TikTok

Kimberly Clark; Petaling Jaya; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading consumer goods company in Petaling Jaya is seeking a dynamic Assistant Digital Manager. This role focuses on TikTok strategies, driving brand activations, and optimizing performance through digital marketing. Candidates should have a Bachelor’s degree in Marketing or related fields and 2-3 years of experience. The ideal candidate is digitally savvy with a strong understanding of TikTok dynamics and enjoys collaborating in a flexible work environment.

Benefits

Dynamic and innovative work environment

Flexibility in working arrangements

Exposure to best practices in digital marketing

Qualifications

• 2-3 years of experience in digital marketing or brand management.
• Strong understanding of TikTok platform dynamics and content trends.
• Ability to interpret performance data and optimize campaigns.

Responsibilities

• Lead end-to-end planning and execution of TikTok brand activations.
• Develop and manage content calendars for TikTok campaigns.
• Drive affiliate recruitment, onboarding, and retention strategies.
• Plan and execute TikTok Live sessions to drive engagement.
• Strategize and manage paid media campaigns.

Skills

Digital marketing

E-commerce

Influencer marketing

Analytical skills

Collaboration

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Job description

Assistant Digital Manager, TikTok

Job Description

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.

We are seeking a dynamic and digitally savvy Assistant Digital Manager to lead and execute TikTok-first strategies for our brand. This role will be pivotal in driving end‑to‑end TikTok activations, content excellence, affiliate growth, and live commerce success, with a key focus on launching and scaling our new TikTok Shop store.

Role Overview & Primary Accountabilities

TikTok E2E Activation

• Lead end‑to‑end planning and execution of TikTok brand activations.

• Collaborate with cross‑functional teams (media, creative, e‑commerce, agency partners) to deliver impactful campaigns.

TikTok Content Planning & Management (Conversion)

• Develop and manage content calendars for always‑on and brand campaigns.

• Ensure content aligns with brand tone, audience insights, and platform trends.

• Work closely with creators and production teams to deliver engaging, thumb‑stopping content.

TikTok Affiliates Management

• Drive affiliate recruitment, onboarding, and retention strategies.

• Manage affiliate performance, incentives, and campaign execution.

• Build strong relationships with top‑performing creators and sellers.

• Provide monthly analysis of affiliate performance, incentives, and campaign execution.

TikTok Live Commerce

• Plan and execute TikTok Live sessions to drive engagement and conversion.

• Coordinate with hosts, product teams, and logistics to ensure smooth operations.

• Analyze live performance and optimize for future sessions.

TikTok Performance Marketing (Paid Ads)

• Strategize and manage paid media campaigns with the paid media team across awareness, consideration, and conversion stages.

• Optimize and oversee on‑platform ads to maximize GMV.

• Work with media agencies and TikTok account managers to ensure best‑in‑class execution.

TikTok Shop Store Growth

• Lead the growth of the new TikTok Shop store.

• Ensure readiness across product listings, store design, logistics, and campaign plans.

• Drive traffic, conversion, and retention strategies to ensure a successful launch and sustained growth.

About Us

Huggies®, Kotex®, Poise®, Depend®, Confidence®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly‑Clark products every day. We know these amazing Kimberly‑Clark products wouldn’t exist without talented professionals, like you. At Kimberly‑Clark, you’ll be part of the best team committed to driving innovation, growth, and impact. We’re founded on 151 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly‑Clark.

Led by Purpose. Driven by You.

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development. You love what you do, especially when the work you do makes a difference.

At Kimberly‑Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center.

To succeed in this role, you will need the following qualifications:

Essential requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.

• 2‑3 years of experience in digital marketing, e‑commerce, or brand management.

• Strong understanding of TikTok platform dynamics, content trends, and commerce tools.

• Experience in influencer/affiliate marketing and live commerce is a plus.

• Analytical mindset with ability to interpret performance data and optimize campaigns.

• Entrepreneur and ownership mindset to lead and run brand campaigns successfully. Creative, agile, and collaborative team player.

What We Offer

• Opportunity to shape the future of a leading brand in the fast‑growing TikTok commerce space.

• Dynamic and innovative work environment.

• Exposure to regional and global digital marketing best practices.

Primary Location

Kuala Lumpur Office

Additional Locations

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Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time