APAC Senior Manager, Commercial & Digital

Knauf Gypsum Asia Pacific; Subang Jaya; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading manufacturing firm in Malaysia is looking for a Senior Manager, Commercial and Digital to drive regional growth. This role entails optimizing digital marketing and sales efforts, championing the adoption of CRM systems, and ensuring alignment between country teams and global functions. The ideal candidate will have extensive experience in commercial roles, exceptional communication skills, and a strong data-driven approach. Join us to shape the commercial digital ecosystem and make a meaningful impact.

Qualifications

• Proven track record in digital ecosystems including CRM and sales enablement.
• Strong problem-solving skills and critical thinking.
• Goal-oriented and results-driven approach.

Responsibilities

• Drive optimization across digital marketing and sales.
• Champion CRM adoption and data integrity.
• Lead commercial initiatives with clear timelines and deliverables.
• Serve as a strategic partner for business units.

Skills

Experience in commercial roles

Exceptional communication and presentation skills

Strong data analytical skills

People management experience

Digital marketing understanding

Job description

Knauf stands for opportunity. We know that opportunity looks different to each person, and we are proud that we see opportunity in everyone.

This exciting role within the Business & Process team could be the perfect next opportunity for you to build a unique career, in a values‑led culture with a clear purpose of making tomorrow a home for all of us.

We are a family‑owned global manufacturer of construction materials and within our Group, our 42,000 team members in 90 countries across 300 sites provide a huge opportunity for anyone with ambition and energy. We value everyone's contribution equally and we ask that you bring your whole self to work, to enrich the business further, as together we achieve more in a safe and inclusive environment.

In Asia Pacific, since the 1990s Knauf has been established as a leading and trusted brand for drywall products and system solutions. Today, with 4,000 experienced, talented, and diversified people operating nearly 30 production facilities and offices across the region, coupled with an extensive expertise‑backed sales and support network, our teams deliver the best of Knauf to our customers, while supporting positive changes to the industry and communities where we operate – in Australia, China, Korea, Japan, Thailand, Indonesia, Vietnam, Philippines, Malaysia, Singapore.

Reporting into APAC Business & Process Director, we are searching for a team member to join us as Senior Manager, Commercial and Digital.

Can you say yes?

The APAC Senior Manager, Commercial and Digital is a people leader who is responsible for driving regional growth by shaping and implementing priority digital initiatives and unlocking the full potential of the commercial digital ecosystem. This person is responsible for driving end‑to‑end optimization across the customer lifecycle—connecting digital marketing, lead management, sales execution, and service excellence—and champions CRM adoption and optimization with sales teams to enhance pipeline quality, forecasting accuracy, and productivity. In addition, this person partners closely with sales leaders to align on go‑to‑market plans and serve as a strategic thought partner. Lastly, this person represents APAC as the liaison between country teams and global functions to embed local market needs into global strategies and ensure consistent adoption of standards, tools, and best practices across the region.

What you will be doing

Commercial Excellence and Strategy

• Drive end‑to‑end optimization across digital marketing, lead management, sales, and service, setting standards for lead quality, conversion, and customer experience.
• Champion CRM adoption across APAC, ensuring data and pipeline hygiene, accurate forecasting, and disciplined sales processes
• Build sales enablement (playbooks, training, coaching) to elevate productivity, win rates, and cross‑sell/upsell.
• Conduct analyses, identify insights and implement corrective action plans
• Serve as a strategic partner to business units to develop, stress‑test, and regularly review sales and marketing strategies.
• Support markets to optimize channel‑to‑market strategies to maximize reach
• Define commercial KPIs, track performance, and drive corrective measures

Value delivery

• Lead digital and commercial initiatives from scoping to launch, with clear timelines, deliverables, and benefits realization plans
• Work closely with country team to drive implementation including identification of gaps, mitigation measures
• Define the roll out sequence and coordinate implementation. Build capabilities and drive adoption across markets

APAC Digital Ambassador

• Translate global strategy into regional plans and support markets in executing it
• Primary interface with the global team and the go‑to expert for country teams on digital ecosystem
• Represent APAC in group/global marketing forums, bringing regional insights and ensuring alignment with and adoption of global standards and campaigns
• Acts as liaison between global team and local team; surfacing needs, gaps and finding workarounds where needed

What we would love for you to have

• Experience in commercial roles, ideally with a proven track record of working across digital ecosystems—digital marketing, lead management, CRM, sales enablement, and service excellence.
• Exceptional communication and presentation skills, capable of influencing stakeholders at all levels
• People management experience (preferred)
• Strong problem‑solver; someone who think critically and has good judgement
• Goal‑ and result‑oriented driven approach, even in time‑critical situations
• Strong data analytical skills and a systematic approach to problem solving
• Is a strong fit with the Knauf values:
  • Menschlichkeit - Humanity
  • Partnership
  • Commitment
  • Entrepreneurship

What happens next?

Your application will be reviewed by our Hiring Team to determine if your experiences and skills are what we are looking for in the role. If you are, our Talent Acquisition representative will contact you promptly to arrange for next steps.