Social Media Specialist

Sancha Artisan Milk Tea; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A popular beverage brand in Jakarta Utara is looking for a Social Media Specialist responsible for developing strategies and creating engaging content for various platforms. The ideal candidate will track performance metrics to optimize content and engage with followers effectively. Strong skills in writing, analytics, and knowledge of social media trends are required. This position involves collaboration with marketing teams and managing high volumes of posts to boost brand awareness.

Qualifications

• Experience in developing and implementing social media strategies.
• Strong communication skills for engaging with followers.
• Ability to create and manage high volumes of content.

Responsibilities

• Develop social media strategies and campaigns.
• Produce engaging content across platforms.
• Track and analyze performance metrics.

Skills

Writing

Analytics

Platform knowledge

Digital trends

Tools

Google Analytics

Hootsuite Pro

Facebook Insights

Job description

A Social Media Specialist develops, implements, and manages content for social platforms to boost brand awareness and engagement, involving strategy, content creation (text, photo, video), scheduling, community interaction, performance analysis (metrics/trends), and collaborating with marketing teams, requiring skills in writing, analytics, platform knowledge, and staying current with digital trends.

Responsibilities

• Develop social media strategies, create content calendars, and plan campaigns aligned with business goals.
• Produce engaging content (posts, images, videos, Reels, GIFs), write compelling copy/captions, and direct visual assets.
• Track metrics (reach, engagement, conversions), analyze data, and provide reports to optimize future content.
• Create valuable and consistent content across all social media platforms.
• Manage a high volume of social media posts.
• Communicate with social media followers.
• Develop and manage influencer programs and attend events.
• Use analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights.
• Prepare social media development reports for each brand or company.
• Provide recommendations and suggestions for social media marketing strategies.
• Stay up-to-date with social media trends.
• Provide direction to the design team on planned visual content.