Digital Marketing & Social Media Specialist

PT Hewo Group Indonesia; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading digital marketing firm in Jakarta Utara is seeking a Digital Marketing & Social Media Specialist to enhance brand awareness and drive engagement. The role requires developing digital strategies, managing social media platforms, and analyzing campaign performance. Candidates should have at least 3 years of experience in digital marketing and a Bachelor’s degree in a relevant field. Strong communication skills and proficiency with digital marketing tools are essential. This position promises a dynamic work environment offering opportunities for career growth.

Qualifications

• Minimum 3 years of experience in digital marketing or social media management.
• Proven experience creating and managing social media content and calendars.
• Strong familiarity with social media platforms and their algorithms.

Responsibilities

• Plan and execute digital marketing campaigns across various platforms.
• Manage and create content for social media to increase brand engagement.
• Analyze digital campaign performance using analytics tools.

Skills

Digital marketing strategies

Content creation

Social media management

SEO optimization

Data analysis

Education

Bachelor’s degree in Marketing, Communications, Business

Tools

Google Analytics

Google Ads

Meta Ads Manager

Canva/Adobe tools

Job description

Digital Marketing & Social Media Specialist

Job Description – Digital Marketing & Social Media Specialist:

The Digital Marketing & Social Media Specialist is responsible for developing and executing digital marketing strategies and managing the company’s social media presence to enhance brand awareness, drive engagement, and generate leads. This role involves creating compelling content, managing paid advertising campaigns, analyzing performance data, and ensuring that all digital activities support the company’s marketing objectives. The specialist will collaborate with internal teams to maintain consistent brand messaging across all digital platforms.

Key Responsibilities:

• Plan, develop, and execute digital marketing campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, email marketing, and other online channels.
• Manage, create, and schedule content for social media platforms (Instagram, Facebook, TikTok, LinkedIn, etc.) to increase brand presence and audience engagement.
• Monitor social media trends, user engagement, and competitors to identify growth opportunities.
• Develop social media strategies including content planning, posting schedules, community engagement, and influencer collaborations.
• Create compelling copy, visuals, and multimedia content aligned with brand guidelines.
• Optimize websites and content for SEO to improve organic visibility and search rankings.
• Analyze digital campaign performance using tools such as Google Analytics, Meta Business Suite, and other analytics platforms.
• Manage paid ads (PPC and social ads) to drive traffic, conversions, and brand visibility.
• Respond to audience interactions and manage online reputation across social platforms.
• Prepare monthly performance reports and provide insights and recommendations for improvement.
• Stay updated on digital marketing and social media trends, best practices, algorithms, and emerging technologies.

Qualifications & Experience Requirements

Qualifications:

1. Bachelor’s degree in Marketing, Communications, Business, or a related field (preferred).
2. Deep understanding of digital marketing principles including SEO, SEM, social media marketing, and content marketing.
3. Strong familiarity with social media platforms and their algorithms (Instagram, TikTok, Facebook, YouTube, LinkedIn).
4. Proficiency in digital tools such as Google Analytics, Google Ads, Meta Ads Manager, Canva/Adobe tools, and social media management platforms.
5. Excellent writing, communication, and creative storytelling skills.
6. Strong analytical thinking and attention to detail.
7. Ability to work independently and manage multiple projects under deadlines.

Experience:

• Minimum 3 years of experience in digital marketing, social media management, or a related field.
• Proven experience creating and managing social media content and calendars.
• Demonstrated experience running paid ads (Google Ads, Facebook/Instagram Ads, TikTok Ads).
• Experience analyzing performance metrics and optimizing campaigns based on insights.
• Familiarity with influencer marketing and community management is a plus.
• Experience with SEO tools (SEMrush, Ahrefs, MOZ) and basic knowledge of web analytics is an advantage.