Social Media Specialist

PT DUNIA KECANTIKAN INDONESIA; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A beauty industry company in Jakarta Utara is seeking a Social Media Specialist to develop and execute a content calendar aligned with marketing strategies. The candidate should have at least 2 years of experience in social media, particularly in the beauty or healthcare industry. Responsibilities include creating compelling content, managing social media accounts, and engaging with followers to build community. The role offers a dynamic work environment where creativity and analytical skills are essential.

Qualifications

• Minimum 2 years of experience as a Social Media Specialist, preferably in the beauty or healthcare industry.
• Strong understanding of social media trends, algorithms, and best practices in beauty.
• Proficiency in content creation, copywriting, and basic video editing.

Responsibilities

• Develop and execute a social media content calendar aligned with the brand’s marketing strategy.
• Create visually appealing and on-brand content including images, videos, and captions.
• Engage with followers and build an active online community.

Skills

Social Media Management

Content Creation

Copywriting

Community Engagement

Video Editing

Analytical Skills

Tools

Canva

Capcut

Meta Business Suite

Google Analytics

TikTok Analytics

Job description

Social Media Specialist (Content Creator)

West Jakarta, Jakarta, ID

Responsibilities

• Develop and execute a social media content calendar aligned with the brand’s marketing strategy.
• Create compelling, visually appealing, and on-brand content, including images, videos, reels, and captions.
• Stay up-to-date with beauty trends and create relevant content.
• Manage and monitor social media accounts (Instagram, TikTok, Facebook, YouTube, etc.).
• Engage with followers, respond to comments and DMs, and build an active online community.
• Develop relationships with beauty influencers, brand ambassadors, and key industry figures.
• Implement strategies to increase engagement, follower growth, and brand loyalty.
• Plan and execute social media campaigns to promote product launches, events, and collaborations.
• Optimize content for performance, leveraging analytics and insights to improve engagement and reach.
• Run social media ads and promotions to enhance visibility and conversions.
• Work closely with the marketing team to align social media initiatives with broader brand goals.
• Track and analyze social media performance using tools like Meta Business Suite, Google Analytics, and TikTok Analytics.
• Provide insights and recommendations for content optimization based on engagement and conversion data.
• Stay updated on algorithm changes and adapt strategies accordingly.

Qualifications

• Minimum 2 years of experience as a Social Media Specialist, preferably in the beauty industry or healthcare (medicine, supplement) product.
• Strong understanding of social media trends, algorithms, and best practices in the beauty industry.
• Proficiency in content creation, copywriting, and basic video editing.
• Experience using social media management tools, Canva, and Capcut.
• Strong communication and community engagement skills.
• Creative mindset with an eye for aesthetics and branding.
• Ability to work in a fast-paced environment and meet deadlines.
• Familiarity with paid social media advertising is a plus.