Social Media Specialist

PT LAFIYE MODE INDONESIA; Jakarta Timur; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A fashion industry leader is seeking a Social Media Specialist to create high-end content that reflects its luxury brand in Jakarta. The ideal candidate is hands-on with experience in the beauty or fashion industry, possesses strong conceptual skills, and has a keen understanding of Instagram aesthetics. The role requires excellent communication skills to guide in-house creatives effectively. This position is on-site, fostering a collaborative environment while executing strategic social media plans.

Qualifications

• Hands‑on experience executing content within the beauty or fashion industry.
• Proven ability to produce sophisticated, original contents with a deep understanding of high‑end Instagram aesthetics and trends.
• Excellent communication and leadership capabilities.

Responsibilities

• Develop strategic social media plans and concept.
• Produce and execute high-end content.
• Prepare and present detailed monthly Instagram reports.

Skills

Creative Strategy

Content Production

Social Media Management

Communication Skills

Leadership Skills

Job description

Responsibilities

We’re hiring a Social Media Specialist who can translate a clear creative vision into elevated, high-end content. A self-motivated creator who thinks strategically, executes with precision, brings original ideas, and collaborative.

Key Responsibilities

• Creative Strategy & Content Production. Develop strategic social media plans and concept, produce, and execute high-end content that strengthens LAFIYE’s luxury presence.
• Maintain a consistently refined, elevated aesthetic across all content. Ensure every visual element communicates sophistication, originality, and a strong creative voice.
• Brand Consistency & Evolution. Continuously refine and adapt creative output to reflect LAFIYE’s evolving persona, ensuring alignment with brand values while pushing creative boundaries with a clear understanding of the content objectives and strategy.
• Performance & Reporting. Prepare, curate, and present detailed monthly Instagram reports, offering insights and recommendations for growth and refinement.

Requirements

• Preferably female.
• Hands‑on experience executing content within the beauty or fashion industry.
• Proven ability to produce sophisticated, original contents with a deep understanding of high‑end Instagram aesthetics and trends.
• Strong conceptual and executional skills, with meticulous attention to detail.
• Excellent communication and leadership capabilities; able to guide in‑house creatives and manage external partners with clarity and taste.
• Self‑motivated, proactive, and highly collaborative.
• Willing to work on‑site at our East Jakarta office.