Online Marketing jobs in Indonesia

WhatJobs Direct is seeking a creative and strategic FMCG Product Marketing Manager to join our fully remote team. In this vital role, you will drive the marketing efforts for our fast‑moving consumer goods products, from conception to market launch and beyond. You will develop compelling product positioning, craft engaging marketing campaigns, and collaborate with cross‑functional teams to ensure successful product introductions and sustained growth.

• Develop and execute comprehensive marketing strategies for a range of FMCG products.
• Conduct market research and competitive analysis to identify new opportunities and trends.
• Define product positioning, key messaging, and value propositions.
• Create and manage integrated marketing campaigns across digital, social media, and traditional advertising channels.
• Collaborate with product development, sales, and supply‑chain teams to ensure product success.
• Manage product launch plans and execution, including go‑to‑market strategies.
• Develop marketing collateral, sales tools, and promotional materials.
• Monitor campaign performance, analyze results, and optimize strategies for maximum ROI.
• Manage marketing budgets and resource allocation effectively.
• Stay abreast of consumer insights and emerging market dynamics within the FMCG sector.
• Lead cross‑functional product marketing teams in a virtual environment.
• Provide regular reports on marketing performance and insights to senior management.

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 7 years of experience in product marketing with a significant focus on FMCG.
• Demonstrated success in developing and launching new products.
• Strong understanding of marketing principles, branding, and consumer behavior.
• Proven experience in digital marketing, social media marketing, and content creation.
• Excellent analytical and strategic thinking skills.
• Exceptional written and verbal communication skills.
• Ability to lead and inspire teams in a remote setting.
• Proficiency with marketing analytics tools and project management software.
• Creative mindset with a passion for consumer products.
• Experience in the Indonesian market is a strong advantage.

This fully remote position empowers you to drive impactful marketing initiatives from anywhere.

Our client, a prestigious name in the FMCG industry, is looking for a highly strategic and results‑oriented Senior Product Marketing Manager to join their team in Batam, Riau Islands, ID. The role is critical in shaping the market perception and commercial success of a diverse product portfolio.

• Develop and implement go‑to‑market strategies for new product launches and existing product lines within the FMCG sector.
• Conduct in‑depth market research, consumer analysis, and competitive intelligence.
• Create compelling product positioning and messaging that highlight unique value propositions.
• Collaborate with product development, sales, and creative teams to ensure alignment.
• Develop and manage marketing plans, including budget allocation, campaign execution, and performance tracking across various channels.
• Oversee the creation of marketing collateral, sales tools, and promotional materials.
• Analyze sales data and market trends to measure effectiveness and provide actionable insights.
• Manage product lifecycle, monitor performance, and recommend strategic adjustments.
• Stay abreast of industry trends, emerging technologies, and best practices.
• Build strong relationships with internal stakeholders and external partners, including agencies and vendors.
• Present marketing strategies and performance updates to senior leadership.
• Mentor and guide junior marketing team members, fostering professional development.
• Ensure brand consistency and adherence to brand guidelines across all communications.

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 6 years of experience in product marketing, preferably within FMCG.
• Proven track record of successfully launching and managing products in competitive markets.
• Strong understanding of market research methodologies and consumer insights.
• Excellent analytical and strategic thinking skills.
• Proficiency in developing and executing integrated marketing campaigns.
• Exceptional written and verbal communication skills with strong presentation abilities.
• Demonstrated ability to manage multiple projects and meet deadlines.
• Experience working effectively with cross‑functional teams.
• Proficiency in marketing analytics tools and CRM systems.
• Strong understanding of digital marketing principles and social media strategies.
• Leadership potential and experience managing relationships with agencies and vendors.
• Passion for consumer products and understanding of consumer behavior.

Batam, Riau Islands, ID. This position is fully remote with a hybrid option for certain meetings.

Our client is seeking a highly strategic and creative Senior Product Marketing Manager to join their innovative, fully remote marketing team. The role focuses on developing and executing comprehensive marketing strategies aligned with company objectives and product roadmaps.

• Develop and execute product marketing strategies that align with company objectives.
• Define and articulate compelling product positioning and messaging for target audiences.
• Create marketing collateral, including datasheets, presentations, website content, case studies, and sales enablement materials.
• Lead go‑to‑market strategies for new product launches and feature releases.
• Conduct market research, competitive analysis, and customer segmentation.
• Collaborate closely with product management, sales, and demand generation teams.
• Develop and manage marketing campaign plans across digital, social media, email, and events.
• Measure and report on the effectiveness of product marketing initiatives.
• Act as a subject‑matter expert on product, market, and competitive landscape.
• Train and enable the sales team on product features, benefits, and differentiators.
• Gather customer feedback and market insights for product development.
• Manage external agencies and vendors as needed.
• Stay abreast of industry trends and best practices in product marketing.

• Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA is a plus.
• Minimum of 6 years of experience in product marketing preferably in a B2B technology or SaaS environment.
• Track record of developing and launching successful products.
• Excellent written and verbal communication skills.
• Strong understanding of market research, competitive analysis, and customer segmentation.
• Proven ability to create compelling marketing collateral and content.
• Experience with digital marketing channels and performance metrics.
• Proficiency in CRM and marketing automation platforms.
• Strong analytical skills and data‑driven decision making.
• Collaborative mindset and interpersonal skills.

This fully remote position offers unparalleled flexibility and the opportunity to make a significant impact on product success.

Our client is seeking an innovative and experienced Digital Marketing Manager to lead their online marketing efforts from anywhere.

• Develop and implement overarching digital marketing strategies.
• Manage and optimize all digital channels including SEO, SEM, email, social media, and display advertising.
• Oversee creation of engaging digital content across platforms.
• Manage digital marketing budget to maximize ROI.
• Analyze campaign performance data and provide actionable insights.
• Lead, mentor, and inspire the digital marketing team.
• Conduct market research and competitor analysis.
• Collaborate with cross‑functional teams to ensure cohesive marketing efforts.
• Stay abreast of digital marketing trends and technologies.
• Manage relationships with external agencies and vendors.
• Implement A/B testing and other optimization techniques.
• Execute email marketing campaigns with segmentation and automation.
• Manage social media presence and engagement strategies.

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 7 years of experience in digital marketing, with at least 3 years in a management role.
• Proven success in driving measurable results with digital marketing campaigns.
• Expertise in SEO, SEM, content marketing, social media marketing, email marketing, and performance marketing.
• Strong analytical skills with proficiency in Google Analytics, Google Ads, and related tools.
• Experience with marketing automation platforms such as HubSpot or Marketo.
• Excellent leadership, communication, and project management skills.
• Strategic and creative thinker with data‑driven decision-making approach.
• Proficiency in managing budgets.
• Experience in a remote‑first environment is highly desirable.

Fully remote. The role requires a high level of self‑motivation and virtual collaboration skills.

Our client, a dynamic player in the sports and entertainment sector, is seeking a creative and strategic Sports Marketing Manager.

• Develop and implement comprehensive marketing strategies for sports properties, events, and teams.
• Create and manage integrated marketing campaigns across digital, social media, advertising, and public relations.
• Analyze market trends and competitor activities to identify opportunities.
• Manage the marketing budget for ROI maximization.
• Build strong relationships with media partners, sponsors, athletes, and stakeholders.
• Oversee creation of marketing collateral and content.
• Organize successful sports events, activations, and fan engagement initiatives.
• Measure and report on campaign effectiveness.
• Collaborate with internal teams to ensure cohesive marketing efforts.
• Stay updated on latest sports marketing innovations.
• Maintain brand reputation and consistent messaging.
• Secure new sponsorship opportunities.
• Increase ticket sales and merchandise revenue.
• Monitor online sentiment and respond accordingly.
• Lead and mentor a team of marketing professionals.

• Bachelor’s degree in Marketing, Sports Management, Business Administration, or related field; MBA a plus.
• Minimum of 5 years of experience in sports marketing.
• In‑depth knowledge of the sports industry.
• Strong understanding of digital marketing channels and SEO/SEM.
• Excellent communication, presentation, and negotiation skills.
• Proven budgeting and marketing performance measurement skills.
• Experience with event management and sponsorship acquisition.
• Proficiency in marketing analytics tools and CRM systems.
• Creative thinking and problem‑solving skills.
• Ability to work effectively under pressure.
• Fluency in English required; Bahasa Indonesia highly desirable.

Batam, Riau Islands, ID.

We are seeking a creative and strategic Content Marketing Manager to lead our content initiatives based in Batam.

• Develop and implement a data‑driven content marketing strategy aligned with business goals.
• Manage the editorial calendar for consistent and timely content publication.
• Oversee creation of engaging content across blogs, social media, website, email, etc.
• Conduct keyword research and SEO analysis.
• Collaborate with internal teams and external freelancers/agencies.
• Measure and report on performance of content campaigns.
• Stay abreast of industry trends and competitive activities.
• Manage content distribution and promotion strategies.
• Ensure all content adheres to brand guidelines and maintains consistent voice and tone.
• Develop content that supports lead generation and customer nurturing.

• Bachelor’s degree in Marketing, Communications, Journalism, English or related field.
• Proven track record in content marketing with strong writing and editing skills.
• Strong understanding of SEO best practices.
• Experience with CMS, marketing automation platforms, and analytics tools.
• Excellent project management skills and attention to detail.
• Ability to work collaboratively with cross‑functional teams.
• Passion for storytelling and driving business results through content.

Batam, Riau Islands, ID. Hybrid work arrangement.

Our client is seeking a dynamic and results‑driven Brand Marketing Manager to lead marketing efforts focusing on brand equity, market share, and impactful strategies.

• Develop and execute comprehensive brand marketing strategies and plans.
• Manage the brand’s positioning, messaging, and visual identity.
• Conduct market research and analyze consumer insights.
• Plan, implement, and evaluate integrated marketing campaigns across digital, traditional, social media, and in‑store channels.
• Oversee advertising, promotions, and public relations activities.
• Collaborate with product development and sales teams.
• Manage marketing budgets and track ROI for all initiatives.
• Develop and maintain strong relationships with external agencies and partners.
• Monitor market trends, competitor activities, and consumer feedback.
• Report on brand performance and campaign effectiveness.

• Proven experience as a Brand Marketing Manager or similar role within FMCG.
• Experience in developing and executing impactful marketing campaigns.
• Strong understanding of marketing principles, consumer behavior, and market dynamics.
• Experience with digital marketing, social media, and content creation.
• Excellent analytical, strategic thinking, and problem‑solving skills.
• Strong project management and organizational abilities.
• Exceptional written and verbal communication skills.
• Bachelor’s degree in Marketing, Business Administration, or related field; Master’s degree is a plus.

Our client is an equal opportunity employer that values diversity.

Batam, Riau Islands, ID. Hybrid work arrangement.

Our client seeks an enthusiastic and creative Event Marketing Manager to develop and execute marketing strategies for events.

• Develop comprehensive marketing plans to promote events.
• Identify target audiences and create compelling messaging.
• Manage digital marketing campaigns, including social media, email, SEO/SEM.
• Develop marketing collateral, press releases, and website content.
• Manage event budgets and track marketing ROI.
• Analyze campaign performance and recommend improvements.
• Build relationships with media outlets, influencers, and partners.
• Coordinate with event organizers, sponsors, and stakeholders.
• Conduct post‑event analysis and prepare reports.

• Bachelor’s degree in Marketing, Communications, Sports Management, or related field.
• Minimum of 4 years of experience in event marketing or event management.
• Proven ability to develop and execute successful marketing campaigns for events.
• Strong understanding of digital marketing channels and analytics.
• Excellent written and verbal communication with strong copywriting skills.
• Proficiency with social media management tools and platforms.
• Experience in event promotion, PR, and media relations.
• Strong organizational and project management skills.
• Ability to manage budgets and track marketing performance.
• Creative thinker with a passion for sports and leisure activities.
• Ability to work effectively in a team and independently.
• Experience in a sports or entertainment field is a plus.

Batam, Riau Islands, ID. Hybrid work arrangement.