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Marketing and Commercial Director
Job summary
A leading independent education provider in the South West is seeking a Marketing and Commercial Director to shape their brand and drive learner recruitment. The role involves leading marketing efforts, enhancing digital transformation, and building employer partnerships. Ideal candidates will have proven leadership in marketing with a passion for education and commercial strategy. This position offers a salary of £55,000 plus a company car and bonus scheme.
Benefits
Qualifications
- Proven leadership in marketing and/or commercial strategy.
- Commercially astute - understands pricing, profitability, and customer value.
- Experience working with employers, stakeholders, and senior leaders.
- Passionate about education and driving meaningful impact.
Responsibilities
- Lead all marketing, communications, and digital campaigns.
- Drive commercial growth across our adult/professional courses.
- Overhaul our website and CRM to drive learner and employer engagement.
- Build and nurture employer partnerships.
Skills
Salary: £55,000 + Company Car + Bonus Scheme
Location: South West - Hybrid with regular travel to sites (Plymouth, Exeter, Redruth, Bristol, Hinkley Point and nation wide)
Are you a strategic thinker with a flair for marketing, a mind for data, and a commercial edge? We're looking for a Marketing and Commercial Director to join the senior leadership team at The Focus Training Group, one of the South West's leading independent education providers.
This is a unique opportunity to shape our brand, drive learner recruitment, lead our digital transformation, and scale up our commercial training offer.
With over 1,000 learners annually across apprenticeships, adult learning, and professional development, we're ready for bold, visionary leadership to help us thrive.
- Lead all marketing, communications, and digital campaigns.
- Drive commercial growth across our adult/professional courses.
- Overhaul our website and CRM to drive learner and employer engagement.
- Build and nurture employer partnerships that shape our future offer.
- Be a voice for our mission, values, and impact - across the South West and beyond.
- Proven leadership in marketing and/or commercial strategy.
- Commercially astute - understands pricing, profitability and customer value.
- Experience working with employers, stakeholders, and senior leaders.
- Passionate about education and driving meaningful impact.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.
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