Creative Marketing Specialist (Facebook Ads, Static Creatives)

Madfish; Remote; GBP 60,000 - 80,000; Full time

Job summary

A dynamic technology company in the UK seeks a Creative Marketing Specialist to create high-performance ad creatives for Facebook Ads. You'll be responsible for setting design tasks, analyzing competitor ads, and collaborating with teams to test and optimize creatives. The ideal candidate has experience in performance marketing and strong skills in using tools like Figma and AI for creative production. Join a remote-friendly team that values creativity and offers flexible schedules.

Benefits

Flexible schedule

Work in a remote-friendly team

Ownership of creative ideas in production

Qualifications

• Experience creating performance creatives, preferably for mobile apps or digital products.
• Ability to create static ads independently using tools like Figma.
• Strong understanding of performance marketing metrics such as CTR and CPA.

Responsibilities

• Set tasks for designers to create Facebook Ads.
• Analyze competitor ads and create high-performance creatives.
• Work with the UA team to test creatives and evaluate results.

Skills

Experience creating performance creatives for Facebook Ads

Ability to produce static ads fully by yourself

Understanding of performance marketing basics

Experience with creative research and competitive analysis

Ability to work fast and make data-driven decisions

Light video editing skills

Familiarity with AI tools for creative generation

Tools

Figma

AI tools (Midjourney, ChatGPT)

CapCut

Job description

We’re Gaxos Labs — a fast-growing team building B2C AI products. Now we’re looking for a Creative Marketing Specialist who can create, adapt, and test high-performance ad creatives for Facebook Ads.

What you’ll do

• Set tasks for designers to create and adapt static creatives for Facebook Ads (including competitor-based iterations).
• Analyze competitor ads, spot patterns, and quickly turn insights into ready-to-test creatives.
• Generate new concepts, angles, and hooks for performance campaigns.
• Work closely with the UA team to test creatives, evaluate results, and scale winning ideas.
• Produce simple edits and variations yourself (static assets are a must; light video edits are a plus).
• Use AI tools (Midjourney, ChatGPT, etc.) and Figma to speed up creative production.

What we expect

• Experience creating performance creatives for Facebook Ads (mobile apps or digital products are a big plus).
• Ability to produce static ads fully by yourself (Figma or similar tools).
• Understanding of performance marketing basics: CTR, CPA, hooks, angles, competitive advantage.
• Experience with creative research, competitive analysis, and market trend scouting.
• Ability to work fast, iterate quickly, and make data-driven decisions.
• Bonus: light video editing skills (CapCut or similar).
• Bonus: familiarity with AI tools for creative generation.

Nice to have

• Experience with TikTok Ads, Google Ads, or other paid channels.
• Understanding of how to adapt creatives for different audiences.
• Interest in consumer psychology and messaging.

Why join us

• Work directly in a performance-driven environment where creatives truly shape growth.
• Lots of ownership: your ideas go straight into production and testing.
• AI‑augmented workflow → faster production, less routine.
• Flexible schedule, remote‑friendly team, fast decision‑making culture.
• Real impact on creative strategy and user acquisition.