Market Research jobs in United States

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BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry

To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

British American Tobaccohas an exciting opportunity for a Trade Strategy Manager in London, UK.

The Trade Strategy Manager is a key architect in the development and implementation of trade strategies across all trade channels. This role involves creating comprehensive strategies, encompassing Category Strategy & Vision, Channel & Customer Strategies, and Route To Market strategies. The Trade Strategy Manager ensures seamless communication, understanding, and integration of these strategies across relevant teams within a cross-functional environment.

Your responsibilities will include:

Trade Strategy Development:

• Lead the creation of holistic Category Strategy & Vision to guide product and market positioning. Evaluate and refine quarterly.
• Develop Channel and Customer Strategies that optimize engagement and drive growth in diverse markets.
• Formulate effective Route To Market strategies to ensure efficient product distribution and market access.

Cross-Functional Collaboration:

• Work collaboratively with cross-functional teams, including Marketing, Sales, Supply Chain, and Trade Marketing, to gather insights and align strategies with overall business objectives.
• Ensure representation and input from all relevant trade departments during the strategy development process.
• Collaborate closely with the Trade Insights team – which will feed into both strategy and planning teams
• Business Case / new launches – Trade strategy development to ensure best mix of execution to achieve max revenue. Ensure the strategy is incorporated into all trade channel plans

Communication and Alignment:

• Effectively communicate trade strategies to all relevant teams, fostering a clear understanding of objectives, priorities, and anticipated outcomes.
• Collaborate with stakeholders to ensure strategies are seamlessly incorporated into their respective plans.

Inclusive Development Process:

• Facilitate cross-functional workshops and strategy sessions involving representatives from various trade departments to ensure inclusivity in the strategy development process.
• Encourage a collaborative and innovative environment that leverages the expertise of different trade functions.

Market Analysis and Research:

• Conduct thorough market analysis and research to identify opportunities, threats, and emerging trends impacting trade channels.
• Integrate market intelligence into the strategy development process for informed decision-making.

Strategic Implementation Support:

• Provide ongoing support to teams during the implementation of trade strategies, addressing challenges and ensuring alignment with strategic objectives.
• Collaborate with regional and local teams to customize strategies to fit specific market dynamics.

Performance Monitoring and Evaluation:

• Establish Key Performance Indicators (KPIs) to measure the success and impact of trade strategies.
• Conduct regular evaluations to assess the performance of implemented strategies and make data-driven adjustments.

Training and Development:

• Conduct training sessions to enhance the understanding of trade strategies among team members.
• Foster a culture of continuous learning and skill development within the trade strategy domain.

Documentation and Reporting:

• Thoroughly document trade strategies for reference, analysis, and future improvements.
• Provide regular and ad-hoc reports to leadership on the progress and impact of implemented strategies.

What are we looking for:

• 3-5 years of experience in trade marketing, category management, or related field
• Proven track record of successfully developing and implementing trade strategies
• Strong understanding of trade channels and demonstrated cross-functional collaboration experience

• Strategic thinker with the ability to translate insights into actionable trade strategies
• Excellent communication, presentation, and facilitation skills
• Proven ability to work collaboratively in cross-functional teams
• Analytical mindset and data-driven decision-making
• Project management skills for effective strategy implementation
• Leadership capabilities to inspire and guide cross-functional teams

• Bachelor’s Degree

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.

We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experiencehere.

We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.

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