Head Of Marketing à Grande-Bretagne

Vanrath is excited to collaborate with a long-term client in Antrim that is seeking to add a Senior Marketing Executive / Marketing Manager to the team.

Monday - Friday role

Salary
~£30,000 - £35,000 (depending on experience)
benefits included.

The Role:

This role is a mix of product marketing and brand development, with the overall aim of helping launch products to market and assist in long-term sales growth.

Responsibilities:

• Collaborate with the sales team to develop tailored marketing collateral aimed at trade customers.
• Produce compelling product content for brochures, technical documents, online platforms and trade advertisements.
• Oversee the company website - ensuring all product details are current, accurate, and SEO-optimised.
• Plan and execute marketing campaigns to raise awareness of the company's product portfolio and brand within the construction and manufacturing industries.
• Coordinate visual content production, including photography and video, to highlight product quality and manufacturing excellence.
• Assist in the organisation and execution of customer-facing events such as trade shows, exhibitions, factory visits, and product demos.
• Monitor industry trends, competitor activities, and customer feedback to inform product positioning and innovation strategies.
• Track and evaluate marketing campaign effectiveness, providing regular performance updates to management.
• Manage relationships with external partners, including design agencies, printers, and suppliers, to ensure timely and cost-effective project delivery.

• Proven ability to manage multiple projects with strong organisational and time management skills.
• Solid foundation in both digital and traditional marketing practices, with a clear understanding of how to apply them in a B2B context.
• Degree-qualified in Marketing, Business, or a related field - or bring equivalent hands on industry experience.
• Skilled in writing clear, engaging content that translates complex product information into compelling customer messaging.
• Comfortable using Microsoft Office, with added value from experience in Adobe Creative Suite or other creative tools.
• 3+ years\' experience in a marketing or digital marketing role.

• Marketing experience within manufacturing / construction or similar