The Digital Insight Analyst will play a pivotal role in shaping the future of our digital platforms to better support people affected by diabetes. This role is central to our A/B and Multi-Variate Testing (MVT) Optimisation programme, helping to drive a culture of experimentation and continuous improvement across the organisation.
Working closely with key stakeholders, product owners, and the wider Data & Insight team, you'll use data-driven insights to test, learn, and optimise user experiences. From developing and managing digital tracking and analytics systems to delivering actionable insights through dashboards and reports, your work will directly influence how we engage with our audiences online.
This is a fantastic opportunity to make a meaningful impact—bringing positive learning to the forefront of digital data, and helping to ensure our digital services are effective, inclusive, and aligned with our strategic ambitions.
This individual will play a key role in managing the Digital Optimisation programme, guiding the full lifecycle of testing—from hypothesis generation and stakeholder alignment to prioritisation and implementation using tools such as Webtrends Optimize.
You will be responsible for monitoring active tests, analysing outcomes, and drawing actionable conclusions. Using platforms like Google Analytics 4 (GA4), Looker Studio, and BigQuery, you'll deliver clear, evidence-based insights to stakeholders, helping shape future testing strategies and inform long-term improvements to customer journeys, user experience, and website development.
As part of the Data & Insight team, the Digital Insight Analyst will also support broader digital analysis efforts. This includes providing strategic insights across digital channels, enhancing reporting capabilities, and contributing to the organisation's data-driven decision-making culture.
Your work will be instrumental in driving continuous improvement, fostering a test-and-learn mindset, and ensuring our digital platforms effectively support people affected by diabetes.
You'll be passionate about digital customer journeys and user experience, with a strong understanding of how digital data can be leveraged to optimise and enhance these experiences. You'll bring curiosity and analytical thinking to the role, with a keen interest in using data to drive meaningful improvements.
The ideal candidate will have a test-and-learn mindset—comfortable with experimentation, hypothesis-driven testing, and drawing insights from results to inform future strategies. You'll be confident using tools like GA4, BigQuery, and Looker Studio to uncover insights and communicate them clearly.
Collaboration is key in this role, so you'll need to be an excellent communicator who can work effectively with stakeholders, product owners, and cross-functional teams. You'll be proactive, adaptable, and motivated by the opportunity to make a real difference for people affected by diabetes through smarter, data-informed digital experiences. You will have a strong interest in digital customer journeys and user experience. You will have a good level of understanding of digital data, and how important this can be in developing and optimising customer journeys and user experience.
For nearly 5 million people with diabetes in the UK, there's no day off. At Diabetes UK, we fight day in, day out for better care, treatment and support. We won't stop until diabetes can do no harm. With more people than ever living with diabetes and millions more at risk of developing type 2, our work has never been more needed. We make sure they get the care and support needed to live well with diabetes and avoid devastating complications. We fund critical research, which has led to life-changing discoveries—like the first insulin pen and programmes to put type 2 diabetes into remission. Now, we want to do this for everyone and find a cure. We can't do any of this without you. Our staff are passionate and determined about helping everyone affected by diabetes. For over 85 years, they've been behind vital policy changes, as well as new treatments and technologies to make living with diabetes easier every day. But there's more to do. And you can be part of it. Our vision is a world where diabetes can do no harm. Join us today, and together, we can make that a reality.
Diabetes does not affect everyone equally and as a charity we are committed to equity, diversity and inclusion. We seek to better reflect those we serve. This means we actively seek to reach a diverse pool of candidates in our recruitment processes and particularly welcome applications from groups currently underrepresented at senior level, including those from Black, Asian and other ethnic minority backgrounds. It also means if you have a disability or long-term condition, we're happy to consider any reasonable adjustments you might need to take part in the process and succeed in the role, just let our HR team know via recruitment@diabetes.org.uk
We have a friendly and inclusive working environment with a hybrid approach offering flexibility in the way we work. This means you can balance your working time between home and the office, subject to the needs of your role. Please note that all job offers are subject to acceptable evidence of your eligibility to work in the UK, satisfactory references, and a DBS check if required.
To find out more about what we do, check out our website.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.