Digital Marketing Executive

Rapita Systems Ltd; York; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A leading tech firm specializing in digital marketing is seeking a Digital Marketing Expert based in York. You'll shape strategy by running digital campaigns and collaborating across teams to drive demand generation. The ideal candidate has over 3 years of B2B experience and a strong grasp of PPC and SEO techniques. Flexible working arrangements and numerous benefits, including 33 days of leave and a private pension scheme, make this an attractive role in a dynamic, innovative environment.

Benefits

Flexible working times

Private pension scheme

Cycle to work scheme

Free fruit and drinks

Relocation support if needed

Qualifications

• 3+ years' experience in B2B digital marketing, ideally in a technology environment.
• Confident with analytics, reporting, and ROI measurement.
• Comfortable juggling multiple priorities and stakeholders.

Responsibilities

• Run strategic digital campaigns to influence revenue.
• Manage and optimise paid advertising and SEO strategy.
• Collaborate with team members to create compelling campaign assets.

Skills

B2B digital marketing experience

Strong understanding of PPC

Expertise in SEO

ABM and marketing automation

Analytics and reporting

Content creation skills

Project management

Exceptional communication skills

Tools

Google Ads

LinkedIn Ads

Semrush

Salesforce

Mailchimp

Adobe Pro

Job description

Overview

As our expert in digital marketing, you'll work within the marketing team to shape digital strategy in a company where marketing truly matters.

Responsibilities

• Running strategic digital campaigns that directly influence pipeline and revenue
• Leading digital optimisation across PPC, SEO, automation, and social media
• Working closely with sales, BD, and product specialists to influence high-value accounts
• Creating smart content strategies that speak to technical, global audiences
• Experimenting, analysing performance, and seeing the real impact of your work
• Being part of an innovative organisation with a flexible, healthy, people-focused culture
• As a key driver of Rapita's digital engine, you'll lead the planning, delivery, and optimisation of all digital marketing activity

What you will be doing

• Campaign Strategy & Demand Generation
  • Develop and execute multichannel digital campaigns (email, PPC, SEO, social, webinars)
  • Lead ABM campaigns targeted at key accounts in collaboration with Sales and BD
  • Build lead nurturing workflows that support the full buyer journey
• Digital Channel Management & Optimisation
  • Manage and optimise paid advertising (Google Ads, LinkedIn Ads)
  • Own SEO strategy to improve organic visibility and website performance
  • Track KPIs, conversion rates, ROI, and pipeline contribution using analytics tools
• Content Creation & Messaging
  • Collaborate with marketing team, product specialists and content creators to build compelling campaign assets
  • Write and proof digital content (blogs, landing pages, video scripts)
  • Ensure all messaging aligns with buyer personas, brand tone, and campaign goals
• Social Media
  • Deliver the social strategy across LinkedIn, Reddit and other key channels
  • Create and schedule content, manage communities, and monitor engagement
  • Analyse performance and optimise content for reach and ROI
  • Stay up to date with trends, emerging platforms, and digital storytelling techniques
• Website & Technical Ownership
  • Maintain and optimise website content with an SEO-first approach
  • Support accessibility and UX best practice across digital channels
  • Work with IT to ensure smooth technical performance
  • Report regularly on digital campaign effectiveness using Google Analytics and other tools
• Collaboration & Communication
  • Support email marketing, database management, and broader marketing communications
  • Contribute to long-term digital planning and continuous improvement initiatives
  • Work with the Marketing Manager and product marketing team for positioning and value propositions

Qualifications & Experience

• 3+ years' experience in B2B digital marketing, ideally in a technology environment
• Strong understanding of PPC, SEO, ABM and marketing automation
• Experience running integrated multichannel campaigns
• Confident with analytics, reporting, and ROI measurement
• Excellent writing, editing, and content creation skills
• Able to interpret data and optimise digital performance
• Comfortable using tools such as Google Ads, LinkedIn Ads, Semrush, Salesforce, Mailchimp
• Strong project management and organisational skills
• Exceptional communication skills and stakeholder management, tech-savvy, creative, and curious
• Ability to react quickly to trending topics and industry developments
• Experience with video, podcasting or multimedia content
• Familiarity with Adobe Pro and design tools
• Strong relationship building and cross-team collaboration
• Proactive, positive, improvement-focused mindset
• Detail-focused and strategically minded
• Comfortable juggling multiple priorities
• Enthusiastic, adaptable, and eager to learn
• Motivated by seeing your work directly impact business growth

About Rapita Systems

Rapita Systems is a specialist in aerospace software verification, performance profiling, and timing analysis of real-time embedded systems. Our major customers are in the aerospace (civil and defence) and automotive industries. Learn more at www.rapitasystems.com.

You will be working within a strong, friendly team of like-minded people who have a passion for technology and the work they do. We have an innovative ethos and culture, and an open, flexible working environment. Have a look at some of our employee profiles to see for yourself what a great place Rapita is.

Benefits & Working Arrangements

• Rapita offers flexible working times and hybrid work options
• 33 days of flexible annual leave (including bank holidays)
• Private pension scheme, cycle to work and electric car schemes
• Perkbox membership, team away days, free fruit and drinks
• Office cycle/car parking and other benefits
• Our office is based in York; relocation support is available if needed

Company Context

Our work helps our customers to provide safer and greener aviation. We design low-carbon technologies, autonomous vehicles, advanced displays, and pilot support.