Digital Media Marketing Specialist

Anglo Skills College; East Midlands; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading educational institution is seeking a talented Digital Marketer to enhance their online presence. The role involves developing and implementing digital marketing strategies across channels, managing SEO and PPC campaigns, and creating engaging content. Candidates should have at least 2 years of experience in digital marketing and a Level 3 qualification in Marketing or related field. Strong skills in SEO, PPC, content creation, and analytics are essential. This is a full-time position based in East Midlands.

Qualifications

• At least 2 years of experience in digital marketing or a similar role.
• Familiarity with all social media platforms.
• Ability to work independently and as part of a team.

Responsibilities

• Develop and implement digital marketing strategies across multiple channels.
• Manage and optimize SEO campaigns for targeted traffic.
• Oversee PPC advertising campaigns to maximize ROI.
• Create and manage content for various platforms.
• Monitor and analyze digital marketing performance.

Skills

SEO

PPC

SMM

Google Analytics

Content creation

Email marketing platforms

Graphic design (Canva, Adobe Creative Suite)

Analytical skills

Education

Level 3 qualification in Marketing and Business, Communications, or related field

Tools

Mailchimp

Constant Contact

Job description

We are looking for a talented and driven Digital Marketer to join our team. The ideal candidate will have a solid understanding of digital marketing strategies, including SEO, PPC, and SMM. As a Digital Marketer, you will play a key role in developing and executing digital campaigns to enhance our brand's online presence and drive traffic to our website.

Key Responsibilities

• Develop and implement digital marketing strategies to promote the brand, products, or services across multiple digital channels (social media, email, websites, etc.).
• Manage and optimize SEO campaigns to increase organic search visibility and drive targeted traffic.
• Oversee PPC advertising campaigns, including Google Ads and paid social media ads, to maximize ROI.
• Create and manage content for social media platforms, websites, blogs, and email marketing campaigns.
• Monitor and analyze digital marketing performance using tools like Google Analytics and social media insights to track key metrics (e.g., traffic, engagement, conversion rates).
• Plan and execute email marketing campaigns, including segmentation, A/B testing, and performance tracking.
• Develop and manage paid advertising budgets for digital channels, ensuring cost-effective ad spend.
• Stay updated on digital marketing trends, identifying new opportunities to implement the latest technologies and strategies.
• Collaborate with design and content teams to produce engaging, high-quality marketing materials (graphics, blogs, videos, etc.).
• Ensure the brand’s messaging is consistent across all digital platforms and aligned with company goals.

Required Skills

• Proficiency in SEO, PPC and SMM strategies.
• Strong experience with Google Analytics and social media advertising platforms (Facebook, Instagram, LinkedIn, Google etc.).
• Content creation skills for websites, blogs, and social media.
• Familiarity with email marketing platforms (e.g., Mailchimp, Constant Contact).
• Excellent written and verbal communication skills.
• Graphic design skills (e.g., Canva, Adobe Creative Suite) are a must.
• Strong analytical skills with the ability to interpret data and drive actionable insights.
• Ability to work independently and as part of a team to meet campaign goals.
• Up-to-date knowledge of the latest digital marketing trends and best practices.

Qualifications

• Level 3 qualification in Marketing and Business, Communications, or a related field (or equivalent).
• At least 2 year of experience in digital marketing or a similar role.
• Experience in All Social Media Platforms

Job Type

• Full-time: 35.5-37.5 hours per week, Monday to Friday.
• Once Shortlisted, Salary package will be discussed further.

Location

• Suite 2D, The Hub, 40 Friar Lane, Nottingham, NG1 6DQ.

How to Apply

To apply, please send your resume and a cover letter detailing your experience in digital marketing to [e-mail] or upload via Indeed.