Head of Online Trade

Smart10Ltd; Hinxworth; Hybrid; GBP 45,000 - 70,000; Full time

Job summary

A leading digital marketing firm in the UK is seeking a Head of Online Trade to drive online revenue and shape digital trading strategies. This senior role includes overseeing the online trading calendar, managing digital budgets, and enhancing customer experience across channels. The ideal candidate will have senior experience in e-commerce, strong analytical skills, and the ability to lead and mentor teams. This position offers a hybrid working model with a competitive salary.

Benefits

25 days holiday plus Bank Holidays

Free on-site parking

Rural location

Qualifications

• Senior-level experience in e-commerce, digital trading, or performance marketing.
• Proven history of growing online revenue sustainably.
• Strong knowledge of website optimisation and testing methodologies.

Responsibilities

• Lead the overall online trading roadmap to increase revenue and margin.
• Manage digital trading and marketing budgets focused on ROI.
• Improve end-to-end online customer experience.

Skills

E-commerce experience

Digital trading knowledge

Data analysis

Performance marketing

Leadership

Job description

Head of Online Trade

Reports to: Director (with regular Board-level reporting). Location: North Hertfordshire – Hybrid working (minimum 3 days per week in the office). Salary: £45,000-£70,000 depending on experience. Function: Marketing / Digital / E-commerce.

The Opportunity

This is a senior leadership role responsible for accelerating online revenue and shaping the future of digital trading. You'll take full ownership of how online channels perform — from marketing effectiveness to on‑site conversion and new channel growth. You'll sit at the centre of digital decision‑making, leading internal talent and specialist agency partners while providing commercially focused insight to senior leadership and the Board.

What You’ll Be Responsible For

Digital Revenue Growth

Develop and lead the overall online trading roadmap to increase revenue and margin.

• Use data, customer behaviour, and market trends to identify growth opportunities.
• Expand the digital footprint through new platforms, partnerships, and marketplaces.

Trading & Performance Optimisation

Oversee the online trading calendar, ensuring campaigns and promotions drive both sales and profitability. Continuously improve conversion rates, basket value, and customer engagement.

• Turn performance insights into actionable trading decisions.

Digital Marketing Leadership

Set the direction for online customer acquisition and retention activity. Ensure marketing activity aligns closely with trading priorities and commercial targets.

• Oversee performance channels including paid media, organic search, affiliates, PR, and owned platforms.

Website & Customer Journey Improvement

Take ownership of the end‑to‑end online customer experience. Lead testing programmes to refine user journeys, landing pages, and checkout performance.

• Work closely with optimisation partners to deliver structured testing plans with measurable impact.

Budget Ownership

Manage digital trading and marketing budgets with a strong focus on return on investment. Lead forecasting and reforecasting cycles based on performance trends.

• Make informed decisions on where investment will drive the greatest return.

Agency & Partner Management

• Set clear objectives and performance measures for all partners.
• Ensure agencies work together cohesively rather than in silos.

Data, Insight & Reporting

Champion a data‑led approach to decision‑making across digital channels. Deliver clear, commercially relevant performance updates to senior leadership and Board stakeholders.

• Highlight risks, opportunities, and areas for testing or innovation.

Team Leadership

Lead, mentor, and develop the digital and trading team.

• Create a high‑performance culture built around accountability and results.
• Build strong working relationships with commercial, product, technical, and operational teams.

What You’ll Bring

Experience & Knowledge

• Senior‑level experience in e‑commerce, digital trading, or performance marketing.
• A proven history of growing online revenue in a measurable, sustainable way.
• Strong knowledge of website optimisation, testing methodologies, and digital merchandising.
• Experience managing agency ecosystems and sizeable digital budgets.
• Confidence presenting insights and strategy at senior or board level.
• Demonstrated success leading and developing teams.

Nice to Have

• Experience launching new digital sales channels or online marketplaces.
• Background in retail, direct‑to‑consumer, or fast‑paced e‑commerce environments.
• Brand development or brand marketing exposure.
• Advanced familiarity with analytics and experimentation tools.

Personal Style

• Commercially sharp and target‑focused.
• Comfortable balancing big‑picture strategy with hands‑on delivery.
• Naturally analytical and confident working with performance data.
• Strong communicator who can influence at senior levels.
• Collaborative, proactive, and solutions‑oriented.

Role Details

Newly created senior position. Hours: Monday to Friday 9:00am – 5:30pm (1 hour lunch). Holiday: 25 days plus Bank Holidays. Free on‑site parking. Rural location not served by public transport – access to a car is essential.