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The Body Shop International Limited
Content Marketing Executive - B2B
Job summary
A prominent education provider in Glasgow seeks a B2B Content Marketing Executive to create engaging content supporting their marketing initiatives. Responsibilities include writing impactful content, collaborating with team members on various mediums, and managing LinkedIn communications. Ideal candidates will have solid experience in B2B content marketing, strong writing skills, and familiarity with digital metrics. Salary offers between £23k - £25k depending on experience.
Benefits
Qualifications
- Experience in B2B content marketing essential.
- Ability to generate creative and strategic ideas.
- Basic computer literacy required.
Responsibilities
- Research, write and distribute engaging content for B2B marketing funnel.
- Work with team and external creatives on varied content types.
- Advise on B2B content strategy and ensure adherence to brand guidelines.
Skills
Tools
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FPSG
Glasgow, United Kingdom
Other
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Yes
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e538e1c6f6eb
20
12.08.2025
26.09.2025
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Permanent Contract
FPSG's exclusive client are one of the largest provider of Home/ Distance Learning courses and certainly the most experienced. Working in collaboration with easily recognised and accredited examination bodies that allows anyone to self-develop at their own pace. With a growing portfolio of courses and expansion into new markets our clients are looking to support this growth with an experienced B2B Content Marketing Executive.
Role Responsibilities
As B2B Content Marketing Executive your responsibilities will include:
* Research, write and distribute engaging and persuasive content to support each stage of the B2B marketing funnel
* Work with team members and external creatives in the creation and design of a variety of content types, including blogs, whitepapers, ebooks, infographics and videos
* Advise on B2B content strategy and have thorough knowledge of best practices
* Source opportunities to write for relevant industry publications and websites to support brand awareness, traffic and SEO
* Manage LinkedIn content and messaging for our Business Development Managers
* Ensure all content adheres to our clients brand guidelines and tone of voice
Person Specification
As a successful Digital Marketing Executive, you will have:
* Experience in B2B content marketing essential
* Understanding of B2B content marketing strategy
* Outstanding writing and editing skills
* Ability to generate creative and strategic ideas
* Experience using Google Analytics and LinkedIn
* Understanding of digital KPIs, trends and best practices
* Attention to detail and ability to multi-task
* Ability to work closely with other team members and freelancers
* Basic computer literacy a must: proficient in MS Word, Excel and PowerPoint
Our clients will pay salary of between £23k - £25k depending on experience, excellent training and development opportunity and good working environment.
To apply, please utilise the 'Apply' prompt on the portal
FPSG is committed to equal opportunities regardless of gender, race, disability, sexual orientation, religion or belief and age
We are Disability Confident and neurodiverse aware. If you have a disability, please tell us if there are any reasonable adjustments we can make to assist you in your application or with your recruitment process
Apply* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.
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