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Essential Employment
Senior Paid Media Account Manager
Job summary
A dynamic digital agency in London is seeking a Senior Paid Media Account Manager to drive client success by managing significant budgets and optimizing campaign strategies. Ideal candidates will have extensive Paid Media experience, analytical skills, and a proven track record of delivering results. The agency offers a collaborative work environment and opportunities for professional development.
Benefits
Qualifications
- Experience in a Paid Media role, preferably agency-side.
- Extensive knowledge of Paid Media strategies.
- Experience managing large budgets over £100K.
Responsibilities
- Manage budgets and develop large-scale projects for client campaigns.
- Perform keyword research and optimize existing content.
- Monitor web analytics and report campaign performance.
Skills
Tools
Job Ref: Senior Paid Media Account Manager
Job Type: Permanent
Location: London
Armstrong Knight are excited to be working with a forward thinking, modern and developing Digital Agency who are currently looking for passionate, hardworking and ambitious individuals to join their friendly team.
My client are one of the fastest growing digital agencies, so not only would you be joining a developing company but they also offer various learning opportunities, early finish Fridays and flexible working just to name a few!
Role: As a Senior Paid Media Account Manager your role will encompass a full approach to campaign strategies for your assigned clients.
- Managing budgets in excess of £100K
- Initiate and develop large scale projects that can generate huge impact on growth
- Responsible for managing KPI’s associated with client campaigns and identifying tasks needed to achieve these
- Keyword research, bid optimisation, budget checks, analytics and reporting and troubleshooting
- Client liaison for daily enquiries
- Report to client based on campaign performance, cross-sell and upsell opportunities
- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
- Monitor and administer web analytics dashboards, reports and key reporting tools, and highlight key areas of importance in line with client goals
- Monitor and evaluate results and performance across the major channels
- Communication to team and management on project development, timelines, and results
- Work closely with other team members to meet client goals
- Work across other departments to identify cross-channel strategies
- Assist in new business to increase department revenue
- Regularly optimise the accounts to achieve the client’s goals
- Good experience within a Paid Media role, preferably agency side
- Extensive knowledge in Paid Media
- Experience managing budgets over £100K
- Ability to explain the relationship between effort and results to clients
- Expert in analytics, attribution knowledge and highly proficient in tracking including use of GTM
- Experience building and maintaining client relationships
- Understanding of interplay between SEO, PPC & Social
- Google Ads & Bing certified
- Proven track record of delivering results
- Experience with bid management platforms is a plus (e.g., DoubleClick for Search)
- Experience in programmatic display
- Experience working with Amazon, eBay and Gumtree ads
- Comfortable working with large data sets
- Knowledge of using scripts within Google
- Ability to work independently and towards personal objectives
- Action oriented, self-motivated, can work on own initiative
- Passion for the industry and up-to-date with trends, news and technology
- Excellent oral and written communication skills
- Ability to explain a specialist subject clearly to clients at all levels
- Ability to learn quickly
- Ownership and accountability of own work
If you think you would be suitable for this role, apply directly or contact Armstrong Knight.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.
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