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Sales Manager
Job summary
A leading drinks business in the North of England is looking for a Sales Manager to drive commercial success and manage a junior sales team. The ideal candidate will have a proven track record in the Drinks FMCG sector, strong leadership and negotiation skills, and the ability to build strategic listings. This role offers competitive salary, performance-related bonus, and opportunities for professional development.
Benefits
Qualifications
- Proven track record in the Drinks FMCG sector, with existing relationships across On Trade, Off Trade and RTM.
- Strong people leadership skills, with experience managing or mentoring junior team members.
- Excellent commercial acumen, negotiation ability, and confidence pitching to national customers.
Responsibilities
- Lead and develop a growing team of junior sales executives.
- Secure and expand listings with national retail and hospitality groups.
- Build and execute a commercial strategy that delivers measurable growth.
- Represent the brand at industry events and trade shows.
- Analyse sales data and trends to identify opportunities.
Skills
Sales Manager, Established Drinks Business, North of England, Up to £60,000 plus bonus and travel
We are pleased to be exclusively representing this exciting Drinks FMCG business who are on a serious growth trajectory. This business has been around for a large number of years and has an exceptional following across the North of England.
As Sales Manager, you'll be responsible for driving commercial success, building strategic listings with national accounts, and managing a talented junior sales team. The role blends leadership, commercial acumen, and hands-on sales activity—perfect for someone hungry, ambitious, and ready to make a real impact.
Company Benefits:
- Competitive salary with performance-related bonus.
- Opportunities for professional development and career progression.
- The chance to shape, build and grow a business from the start.
Your role as the Sales Manager will include:
- Lead and develop a growing team of junior sales executives, providing guidance, training, and performance management
- Secure and expand listings with national retail and hospitality groups, as well as key RTM and wholesale partners
- Build and execute a commercial strategy that delivers measurable growth across key channels
- Act as a senior commercial voice within the business, reporting directly to leadership and feeding into wider strategy
- Represent the brand at industry events, trade shows, and customer meetings to grow presence and reputation
- Analyse sales data and trends to identify opportunities and build business cases for growth
- Work collaboratively with marketing and operations to align sales activity with wider brand goals
Have you achieved any of the following:
- Proven track record in the Drinks FMCG sector, with existing relationships across On Trade, Off Trade and RTM
- Strong people leadership skills, with experience managing or mentoring junior team members
- Excellent commercial acumen, negotiation ability, and confidence pitching to national customers
- A strategic mindset, with the energy and resilience to thrive in a scaling business
- Based in or near the North of England, with flexibility to travel across the UK
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.