Marketing Communication jobs in United States

Provide the basic functions of the website;

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2023-12498

CORPORATE

Support Functions - Marketing & Communication

Pardot Marketing Product Owner H/F

The Pardot Marketing Product Owner will report to the Head of Sales and Marketing Tools.

Geodis has deployed a CRM solution for over 5 years across all sales departments, covering more than 2000 sales staff. All Marketing teams work with Pardot/SForce, which are integrated.

This position manages the setup of Pardot aligned with WEBSITE processes and CRM sales processes.

The implementation of Pardot has created new needs at the corporate level to guide technical development from a functional perspective, coordinate, and support local teams during marketing campaigns.

Geodis seeks a person capable of acting as a Pardot proxy Product Owner to support business requirements evolution, setup, and ensure linkage between Salesforce configuration and marketing user impact.

The role includes:

• Supporting the Head of Sales and Marketing Tools to gather internal customer needs for upcoming features and improvements of Pardot.
• Preparing documentation and analysis for Business Requirement workshops.
• Writing User Stories aligned with business needs, collaborating with Salesforce and IT teams, testing US, and managing UAT if needed.
• Updating training materials and providing additional support as needed.
• Animating marketing communities.
• Supporting the corporate and local teams in campaign setup.
• Designing KPIs to monitor marketing metrics for website and campaigns.
• Leading training sessions.
• Participating in project meetings and reporting.

Requirements include:

• Business acumen and eagerness to align Sales & Marketing teams on lead management.
• Experience with Pardot & Salesforce (certification preferred).
• Minimum 5 years consulting experience in B2B environments with these solutions.
• Training skills.
• Ability to work independently with short deadlines.
• Attention to detail while maintaining a macro view of projects.
• Master's degree in Digital Marketing, Marketing, or Sales.
• Fluent in English; travel possible.

Salary: 100