offres d’emploi chez Michelin à Allemagne

Main expected activities
* Define and steer the implementation of efficient loyalty strategies that resonate with B2C and B2B customers, drive engagement and support the department business objectives
* Analyze data to understand customer behavior, identify opportunities for personalized interactions and creation of targeted rewards to enhance customer engagement and optimize loyalty programs
* Evaluate the financial feasibility of the loyalty program(s) (implementation and maintenance costs, expected benefits)
* Simulate different scenarios and understand how changes in the loyalty programs' structure and incentives may impact the business line's financial performance
* Explore funding options for the loyalty programs, such as leveraging partnerships, co-marketing agreements
* Collaborate with multiple stakeholders within the Business Line to ensure seamless execution of the loyalty programs
* Oversee the day-to-day management of loyalty programs ensuring operational efficiency and effective use of technology to provide a seamless customer experience
* Ensure that loyalty initiatives are integrated into all customer touchpoints
* Manage, lead and mentor an international team responsible for loyalty initiatives providing training, setting goals
* Supervise the training of staff on loyalty programs details
* Track and report on programs performance, adjusting strategies to maximize results
* Continuously innovate and refine loyalty offerings based on customer feedback and industry trends
* Develop a budget for the loyalty program(s), allocating resources for marketing campaigns, rewards, technology infrastructure, and ongoing program maintenance.
* Ensure that the loyalty program complies with financial regulations and industry standards
* Revenue Forecasting

Recruitment process
If your CV is accepted, you can join us after 2 phases:
An initial distance interview.
A full day of recruitment, so that you can fully express your personality and skills.
You will then receive detailed feedback within a few days.

Salary and benefits
- Fixed salary from €80,000 depending on profile and experience.
- Variable remuneration, profit-sharing, company savings plan, employee share ownership plan, health insurance

Location: Boulogne-Billancourt.