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Digital Ads Specialist: Google & Meta Campaign Expert
Job summary
A dynamic marketing agency is looking for an Ads Specialist to drive digital advertising success. You will plan and optimize campaigns on Google and Meta Ads, conduct market research, and create impactful ad creatives. The role requires proven experience in digital advertising, strong analytical and creative skills, and the ability to communicate effectively in English. Join a team that stays ahead of industry trends and collaborates cross-functionally to align advertising efforts with marketing goals.
Qualifications
- Proven experience as an Ads Specialist with focus on Google Ads and Meta Ads.
- Strong analytical skills for campaign performance data interpretation.
- Familiarity with A/B testing methodologies.
Responsibilities
- Plan, implement, and optimize digital advertising campaigns.
- Conduct market research to identify target audiences.
- Create compelling ad creatives in collaboration with the creative team.
- Monitor and analyze campaign performance metrics.
- A/B test ad variations to enhance campaign effectiveness.
- Collaborate with cross-functional teams on marketing objectives.
- Stay updated on industry trends.
Skills
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.