Marketing jobs in Canada

Boart Longyear is seeking a highly strategic and results-driven GTM Country Manager to lead its Drilling Products business in Canada. This critical leadership role is accountable for the country-level P&L, driving commercial strategy, optimizing logistics and service delivery, and overseeing a high-performing cross-functional team including Sales, Customer Service, Technical Services, and Logistics. The ideal candidate will have a deep understanding of the mining supply chain and distribution models, a passion for operational excellence, and a proven track record of driving revenue growth and market share in a B2B industrial setting.

• Own and manage full country-level profit & loss responsibilities.
• Monitor performance KPIs, margins, and cost structures to meet or exceed financial targets.
• Identify commercial growth levers and drive execution across field teams.

• Lead and develop the Commercialization Sales Team to exceed revenue targets and increase market penetration across core Canadian mining regions.
• Implement go-to-market strategies aligned with global product and marketing objectives.
• Build and maintain senior-level relationships with key mining operators, contractors, and procurement leaders.

• Oversee Customer Service Representatives and internal order fulfillment processes.
• Ensure consistent delivery of customer value and responsiveness to inquiries and issues.
• Utilize customer feedback to identify service enhancements and retention strategies.

• Collaborate with the Technical Services team to deliver expert field support, training, and problem-solving to customers.
• Advocate for local product feedback to support product development and refinement.

• Manage both regional and local logistics, including warehousing and distributor flow, to ensure timely delivery and cost optimization.
• Work closely with supply chain teams to forecast demand and inventory needs accurately.

• Strengthen and expand the Canadian distributor network through onboarding, performance reviews, and collaborative planning.
• Provide commercial and technical support to maximize channel effectiveness.

• Champion a strong safety culture and enforce all Health, Safety, and Environmental (HSE) standards.
• Lead incident investigations, safety audits, and continuous improvement initiatives.

• Contribute to regional strategic plans and provide market insight to senior leadership.
• Collaborate cross-functionally with global teams in Finance, Marketing, Product Management, and Supply Chain.
• Lead or support initiatives for market entry, product launches, and commercial transformation.

• Strategic business acumen with deep understanding of mining or drilling products markets.
• Leadership and team development in a matrixed, cross-functional environment.
• Strong communication, negotiation, and executive stakeholder engagement skills.
• Analytical mindset; ability to interpret and act on commercial data.
• High level of accountability and ownership with a continuous improvement mindset.
• Entrepreneurial, proactive, and highly self-motivated.

Education

• Bachelor’s degree in Mining, Mechanical, Industrial or Electrical Engineering, Business Administration, Marketing, or a related field.
• MBA or postgraduate qualifications (preferred).

Experience

• Minimum 7+ years in a commercial leadership role, preferably within the mining, drilling, industrial equipment, or heavy manufacturing sectors.
• Demonstrated experience with P&L ownership, distributor management, and technical sales.
• Proven success leading commercial teams across geographically dispersed markets.

Languages

• Fluency in English (required).
• Fluency in French (highly preferred due to bilingual markets in Canada).

Physical and Environmental Conditions

Work Environment

• Combination of remote, field-based, and site/customer visits across Canada.
• Regular travel required (30–50%) to visit customers, distribution partners, and internal teams.
• Must be comfortable working in mining environments, including underground and open-pit sites.

Lifting Requirements

• This position is not physically demanding, though occasional travel to warehouse or mining sites may require walking on uneven terrain or standing for extended periods.
• Must be able to lift and carry marketing and demo materials up to 15 kg (33 lbs) when visiting customer or trade events.

Talented people are attracted to companies with long-term success and a supportive workplace culture that encourages work-life balance. Boart Longyear offers competitive pay, comprehensive benefits, and career advancement opportunities. If hired, you can expect:

• a strong compensation plan
• medical, vision, and dental program
• retirement program
• employee recognition rewards program (BRAVO)
• employee assistance program

Established in 1890, Boart Longyear is the world’s leading provider of innovative, safe, and productivity-driven drilling equipment and tooling. With a primary focus on mining and exploration activities spanning a wide range of commodities—including copper, gold, nickel, zinc, uranium, and other metals and minerals—the Company also supports activities in the energy, oil sands exploration, and environmental sectors.

The Drilling Products division delivers advanced research and development capabilities and holds hundreds of patented designs to manufacture, market, and service reliable drill rigs, innovative drill string products, rugged performance tooling, durable drilling consumables, and high-quality parts for customers worldwide. These products are engineered to meet the evolving needs of the global drilling industry, offering maximum performance, reliability, and safety in the most demanding conditions.

At Boart Longyear, people are our most important asset. We recognize that the best ideas emerge through collaboration among individuals with diverse backgrounds, experiences, and perspectives. That is why we are committed to fostering diverse, inclusive teams and work environments free from discrimination and harassment—spaces where everyone can contribute and be heard.

To create products and solutions that empower the exploration and extraction of minerals to enable life and prosperity.

• Integrity
• Health & Safety
• Teamwork & Diversity
• Customer Focus
• Sustainability

Boart Longyear is headquartered in Salt Lake City, Utah, USA. Visit our website, boartlongyear.com and follow Boart Longyear on social media: LinkedIn , Facebook , Instagram and Twitter.

Boart Longyear is committed to providing accommodations throughout the recruitment process to applicants with disabilities, in accordance with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation, please advise us in advance so appropriate arrangements can be made.

We are an equal opportunity employer and value diversity in our workforce. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. As an Equal Opportunity Employer, we thank all who apply but will only be contacting those selected for an interview.

Please apply online at https://careers.boartlongyear.com/

Business Line

Product Services

Company

Drilling Products

Function

Sales and Marketing

Auto req ID

16324BR

Region (Business Group)

NAM

Country

Canada

State/Province

Ontario

City

Mississauga