Senior Marketing Associate, Retention

CSC Generation; Toronto; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

A leading outdoor retail company is seeking a Marketing Specialist to enhance customer retention and engagement through multi-channel campaigns. The ideal candidate will have over 4 years of relevant experience, strong analytical and organizational skills, and a collaborative attitude. You will manage campaigns from ideation to launch, working closely with various teams to drive customer loyalty. Benefits include executive mentorship, AI skill building, and competitive compensation. This role is based in Toronto, Ontario.

Benefits

Executive Access

AI-First Skill Building

Accelerated Career Path

Competitive benefits

Qualifications

• 4+ years of experience in retention, lifecycle, or email marketing roles, ideally in an e-commerce setting.
• Experience in executing email marketing campaigns using ESPs.
• Strong analytical skills to interpret data and make data-driven decisions.

Responsibilities

• Lead multi-channel retention marketing programs across email and SMS.
• Manage campaigns from idea to launch including audience segmentation and performance measurement.
• Analyze performance data for campaign optimization and improvement.

Skills

Retention marketing

Email marketing

Data analysis

Organizational skills

Collaboration

Job description

At Backcountry, our mission is to connect people to their passions. Our four online stores—Backcountry, Competitive Cyclist, MotoSportand, SteepandCheap—aim to supply our customers with the gear, knowledge, and inspiration necessary to get out there and chase down life’s greatest moments. We do this by providing the biggest and best assortment of premium outdoor products, superior shopping experience, personalized Gearhead expertise, lightning-fast and accurate fulfillment, and inspirational, informative, and community-centered content.

What you get to do every day

• This role blends strategy and execution, providing the opportunity to truly own initiatives, from ideation through implementation. You’ll have a meaningful impact on how we interact with our customers, driving deeper connections and lasting loyalty.
• Execute multi-channel retention marketing programs across email, SMS, and more. You’ll identify ways to increase engagement and grow customer lifetime value.
• Manage campaigns from idea to launch—including calendar planning, creative briefing, audience segmentation, building emails, QA, and measuring performance.
• Work closely with Ecommerce, Creative, Analytics, Product, and Brand Marketing teams to ensure cohesive, effective campaigns.
• Dive into performance data to uncover opportunities and insights. You’ll continuously refine campaigns through testing, personalization, and optimization, always looking for new ways to improve performance.
• This overview isn’t exhaustive—we’re always evolving, and your responsibilities will too. You’ll have plenty of opportunities to take initiative, grow your role, and explore new ideas.

What you bring to the role

• 4+ years of experience in retention, lifecycle, or email marketing roles, ideally in an e-commerce setting.
• Experience in hands on executing email marketing campaigns using ESPs.
• Strong organizational skills with meticulous attention to detail.
• Strong analytical skills—you can comfortably interpret data, run tests, and make data-driven marketing decisions.
• A collaborative attitude—you build positive relationships and communicate effectively across teams.

What’s in it for you?

Joining Backcountry isn’t just about having a seat at the table—it’s about helping redesign the table entirely. You’ll be challenged, stretched, and supported as you grow faster than you thought possible. In addition to competitive compensation, we offer:

• Executive Access: Work directly with brand CEOs and senior leadership, solving real business problems and earning mentorship from top operators.
• AI-First Skill Building: Get hands-on with the most advanced AI tools in the market. From automation to prompt engineering, you’ll build a modern tech stack that sets you apart in any industry.
• Accelerated Career Path: High performers are quickly entrusted with greater responsibility, new challenges, and leadership opportunities across our portfolio of brands.
• Competitive benefits: Paid time off policies, 401(k)/RRSP match, medical/dental/vision and a variety of supplemental policies, and employee discounts at our portfolio companies

Our interview process

• 📞Step 1: If you align with our vision and meet the qualifications, we’ll reach out to schedule a conversation and introduce Backcountry.
• 🧠Step 2: You’ll complete a short AI or product-building challenge so we can understand how you approach problems and execution.
• 💬Step 3: Participate in deep-dive interviews with Backcountry leadership focused on your experience, product mindset, and operational thinking.
• 📩Step 4: Offer. We’ll move fast for the right candidate.

Our preference is for candidates who reside near our hub in Toronto, Ontario.

The CSC family of brands provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, provincial, state or local laws.

The CSC family of brands is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, please contact [e-mail]. #LI-Remote