Product Marketing Manager

TorontoJobs.ca Recruitment Division; Toronto; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A leading SaaS company in Toronto is seeking a Product Marketing Manager to lead go-to-market strategies for key products. This role involves collaborating with Product, Sales, and Marketing teams, shaping messaging, and creating impactful sales materials. Ideal candidates have 3+ years in B2B SaaS marketing, exceptional communication skills, and a passion for technology. The position offers competitive compensation, bonus, equity plans, and a flexible hybrid work environment.

Benefits

Competitive compensation

Bonus and equity plan

Flexible hybrid work model

Qualifications

• 3+ years of experience in Product Marketing within a B2B SaaS or enterprise software environment.
• Native or near-native English with outstanding written and verbal communication skills.
• Proven experience marketing to technical and enterprise audiences.

Responsibilities

• Become a product and market expert, understanding customer pain points.
• Define and execute go-to-market strategies for product launches.
• Translate product capabilities into clear value propositions.

Skills

Product Marketing

B2B SaaS Marketing

Communication Skills

Project Management

Analytical Skills

Job description

Location: Toronto, hybrid, 4 days in office, Friday remote until 1 pm (half day)

Join a fast‑growing SaaS company at the forefront of service automation and IT management. Our platform helps organizations streamline operations, boost productivity, and deliver better digital experiences through the power of automation, analytics, and AI. With thousands of customers worldwide, we’re on a mission to help service teams get more done, faster, smarter, and with greater impact. We’re looking for a Product Marketing Manager to lead the go‑to‑market strategy for key product lines and initiatives. This is a high‑impact role, working cross‑functionally with Product, Sales, and Marketing teams to shape positioning, drive adoption, and tell compelling stories that connect our technology with real‑world value.

What You’ll Do

• Become a product and market expert, understanding customer pain points, trends, and competitive dynamics.
• Define and execute go‑to‑market strategies for product launches, campaigns, and market expansions.
• Translate product capabilities into clear value propositions tailored to specific personas and use cases.
• Partner with Product, Sales, and Marketing teams to develop messaging, content, and tools that drive engagement and revenue.
• Create impactful sales enablement materials, such as product decks, collateral, videos, and website content.
• Present product narratives internally and externally to strengthen market awareness and customer understanding.
• Conduct market and competitive research to identify differentiators and new growth opportunities.
• Collaborate closely across departments to ensure consistent storytelling and alignment across all touchpoints.

Why Join Us

• Be part of a scaling SaaS company making a global impact in the digital workplace.
• Influence strategic decisions and contribute directly to business growth.
• Enjoy a flexible hybrid work model and a collaborative, innovation‑driven culture.
• Competitive compensation, bonus, and equity plan.
• Work with passionate, creative professionals who value your ideas and expertise.

Job Requirements

• 3+ years of experience in Product Marketing within a B2B SaaS or enterprise software environment.
• Native or near‑native English with outstanding written and verbal communication skills.
• Proven experience marketing to technical and enterprise audiences.
• Strong track record of managing successful product launches and go‑to‑market initiatives.
• Excellent project management and cross‑functional collaboration skills.
• Analytical mindset with the ability to turn data into actionable insights and compelling stories.
• A passion for technology, innovation, and crafting messages that make complex products easy to understand.