Organic Traffic Lead

Clutch Canada; Remote; CAD 60,000 - 80,000; Full time

Job summary

A leading AI meeting platform is looking for an Organic Traffic Lead to manage its SEO and GEO strategies. You will drive organic growth and oversee content creation while working remotely from Canada. The ideal candidate has a strong background in SEO, team leadership, and a passion for innovation. This role offers competitive compensation and the opportunity to contribute to a fast-growing company focused on transforming team collaboration.

Benefits

Competitive compensation

Work remotely anywhere in your respective country

Paid time off and flexible leave policy

Flexible working hours

LGBTQ+ friendly

Qualifications

• 6–8+ years in SEO/content roles within fast-paced SaaS environments.
• Strong, hands-on writer who can lead a team of writers.
• Deep understanding of modern SEO and emerging GEO practices.

Responsibilities

• Lead SEO + GEO roadmap across Google and AI search platforms.
• Write and manage high-quality content with a network of writers.
• Drive an organic backlink strategy and measure performance.

Skills

SEO

Content Strategy

Team Leadership

Analytical Skills

Communication

Job description

Organic Traffic Lead

Mumbai • Lisbon • Cape town • London • Gurugram • Melbourne • Vancouver • UK • Canada

Marketing

Remote

Full-time

Fireflies.ai is the #1 AI teammate for meetings, trusted by over 20 million people across more than 500,000 organizations from fast-growing startups to Fortune 500 enterprises. Whether in sales, project management, marketing, operations, or product development, Fireflies is revolutionizing team collaboration by capturing knowledge, automating repetitive tasks, and enhancing productivity before, during, and after every meeting.

Recognized as a category-defining platform, Fireflies has achieved unicorn status with a valuation exceeding $1 billion. Ramp data shows Fireflies is the 6th most purchased AI platform in the US. Chances are, you’ve already seen Fireflies in action, quietly powering one of your recent meetings.

We’re looking for an Organic Traffic Lead who can own Fireflies’ entire organic growth engine across both SEO and GEO. This person will drive our visibility across search engines and AI-driven platforms like ChatGPT, Perplexity, Google AI Overviews, Claude etc.

This role requires someone who moves fast, understands how search is evolving with AI, and can balance hands-on execution with team leadership.

What You’ll Own:

Search Strategy & Planning

• Lead the complete SEO + GEO roadmap across Google and AI search platforms.
• Identify and prioritize keywords, themes, and content clusters aligned with product and audience needs.
• Build content that reaches users throughout the full funnel.

Content Leadership

• Write high-quality content yourself when needed and create briefs, frameworks, and guidelines for writers.
• Manage and grow a network of freelance and in-house writers to scale content output.
• Ensure all marketing, product, and website content is optimized for discoverability.
• Audit and refresh existing content to improve ranking and AI model visibility.
• Collaborate with PMM, social teams to align messaging and support launches.

AI Search Optimization (GEO)

• Structure content to surface in LLM responses and generative search outputs.
• Optimize for direct answers, snippets, and topic authority signals used by models.
• Stay up-to-date with emerging GEO practices and adapt our strategy accordingly.

Website Optimization (Copy, Structure & Performance)

• Own and execute improvements to site structure, internal linking, schema, and indexation — hands-on.
• Write or refine website copy (home, product pages, feature pages, solution pages) for clarity, ranking, and conversion.
• Partner with product marketing and engineering to ship fast, search-ready, performance-oriented pages.
• Oversee ongoing site audits to ensure pages remain optimized for both search engines and AI models.
• Work with product marketing and engineering to publish search-ready pages and updates.

Authority, Partnerships & Growth

• Drive an organic backlink strategy rooted in high-quality, reference-worthy content.
• Work with partnerships and integrations teams to create co-authored content, guest blogs, and cross-collaboration pieces.
• Identify authority gaps and competitor strengths and build plans to bridge them.

Measurement & Ownership

• Track organic performance across search and AI platforms.
• Own traffic growth and registrations from non-paid channels.
• Lead the organic content function with clarity, speed, and accountability.

Key Metrics

• Organic sessions and traffic quality
• Sign-ups from organic sources
• Visibility across AI platforms (ChatGPT, Perplexity, Google AI Overviews, etc)
• Rankings across priority topics
• Backlink and authority growth

Who You Are:

• 6–8+ years in SEO/content roles within fast-paced SaaS environments
• A strong, hands‑on writer who can also lead and scale a team of writers
• Deep understanding of modern SEO and emerging GEO practices
• Analytical, structured, and comfortable owning results end‑to‑end
• Fast, clear communicator who thrives in cross‑functional collaboration

Values that are important to us:

• You should be a great communicator and culture maintainer
• Take a look at our culture document
• You're data-driven and customer-focused
• You value fast & incremental engineering cycles
• You maintain design excellence and minimise complexity
• You measure your results & automate when possible
• You get 10% better at something every week
• You have an internal compass and take accountability & initiative
• We value overcommunication, candid feedback and a results‑driven culture

Perks and benefits:

• Competitive compensation
• Work remotely anywhere in your respective country
• Ability to move laterally within a team and grow rapidly
• Paid time off and flexible leave policy
• No boss culture
• Flexible working hours
• LGBTQ+ friendly
• Company offsites
• Tech reimbursements

About us:

At Fireflies.ai, we’re revolutionizing the way teams interact with AI in their daily work. Our inclusive culture champions security, innovation, customer experience, and growth. Backed by $19 million from top‑tier investors like Canaan, Khosla Ventures, and angels from Slack, Facebook, Dropbox, Amazon, and Salesforce, Fireflies is driven by a passionate 100+ member global team spanning 20+ countries and every timezone. We’re building a world‑class, global‑first team, and we dogfood our product to do so.

We are an equal opportunity employer and strongly value diversity at our company because our team will be stronger with different perspectives and experiences. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.